Specialist - Marketing, 340B

$56,500 - $83,270/Yr

Cencora Limited - Carrollton, TX

Full-time - Mid Level

Remote - Carrollton, TX

About the position

The Marketing Specialist will support the Cencora brand with a dedicated focus on 340B marketing. This role involves managing multiple campaigns and marketing initiatives aimed at retention and growth for Cencora's 340B program. The specialist will collaborate with a cross-functional marketing team to strategize, plan, and execute omni-channel campaigns that align with strategic business goals. The position requires a balance of oversight, hands-on implementation, and optimization of marketing channels to enhance the impact of the 340B program.

Responsibilities

• Partner with the business to leverage an omni-channel marketing approach for the 340B program.
• Collaborate with cross-functional marketing teams to develop campaigns and related goals to support the 340B program.
• Coordinate the planning and implementation of marketing campaigns to achieve awareness, engagement, and lead generation objectives.
• Maintain proactive campaign management to optimize value and results.
• Collaborate with the digital marketing team to update and maintain websites, ensuring alignment with marketing strategy and SEO best practices.
• Manage customer channels to elevate brand recognition and drive customer engagement.
• Leverage data and analytics to measure campaign results and optimize performance.
• Monitor developments and changes in the 340B enterprise strategy and industry.

Requirements

• Bachelor's degree in business administration, communications, sales, marketing, computer sciences, or a related field.
• Minimum of four years of progressively responsible experience in marketing.
• Effective oral and written communication skills.
• Strong interpersonal and presentation skills.
• Strong organizational skills and attention to detail.
• Strong analytical skills.
• Advanced skills in Microsoft Word, Excel, and PowerPoint.
• Some design skills in PhotoShop and InDesign.
• Experience working with industry suppliers such as printers and photographers.
• Editing and proofreading skills.
• Experience with social media tools.
• CRM experience, preferably with Salesforce.

Nice-to-haves

• Experience in healthcare marketing or related fields.
• Familiarity with 340B programs and regulations.

Benefits

• Medical, dental, and vision care.
• Backup dependent care.
• Adoption assistance.
• Infertility coverage.
• Family building support.
• Behavioral health solutions.
• Paid parental leave.
• Paid caregiver leave.
• Training programs and professional development resources.
• Mentorship programs and employee resource groups.