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The Marketing Specialist will support the Cencora brand with a focus on 340B marketing. This role involves managing multiple marketing campaigns and initiatives aimed at retention and growth for the 340B program. The specialist will collaborate with a cross-functional marketing team to strategize, plan, and execute omni-channel campaigns that align with business goals. The position requires a balance of oversight, hands-on implementation, and optimization of marketing channels to enhance the impact of the 340B program.