Specialist, Marketing Data Analytics

Asu Enterprise Partners - Scottsdale, AZ

Full-time - Mid Level

Scottsdale, AZ

About the position

The Specialist, Marketing Data Analytics at ASU Enterprise Partners is responsible for analyzing paid media campaign performance and providing optimization recommendations. This role requires a deep understanding of ad platforms and measurement tools, as well as the ability to create compelling insights through data visualization. The specialist will collaborate with cross-functional teams to leverage datasets for optimizing campaign performance and will stay informed on industry trends to identify opportunities and challenges.

Responsibilities

• Analyze daily performance of paid media campaigns and provide optimization recommendations.
• Assist in quality assurance of campaign components such as ad copy and creative.
• Utilize Google Analytics and other measurement tools to understand user behavior and multi-channel attribution.
• Build and maintain reports to communicate historical, current, and predictive performance insights.
• Collaborate with colleagues to generate actionable insights from paid media performance data.
• Support analytics needs such as A/B testing strategy and customer insights analysis.
• Provide ideas for optimization and testing to improve conversion rates and reduce CPA.
• Work with agency partners to ensure live campaigns align with approved structures.
• Monitor performance thresholds and trigger notifications for performance drifts.
• Stay updated on industry trends and consumer behaviors to identify opportunities.

Requirements

• Bachelor's degree in Marketing or Business Data Analytics.
• Three years of experience in a Data Analyst role, preferably in digital marketing analytics or business analytics.
• Strong ability to use Google Analytics (GA4) for understanding user behavior.
• Experience with data visualization tools like Looker Studio or Power BI.
• Familiarity with SQL and BigQuery is a plus.
• Experience working with large datasets and understanding data joins.
• Knowledge of digital marketing channels, especially paid media.
• Experience with various attribution models.

Nice-to-haves

• Previous experience in an advertising agency environment.
• Experience in multi-tasking and managing complex situations.

Benefits

• Equal opportunity employer with a commitment to diversity, equity, and inclusion.