Ballys Hotel & Casino - Atlantic City, NJ
posted 5 months ago
About the position
The Marketing System Specialist plays a crucial role in the development and implementation of marketing programs within the organization. This position is designed to ensure that all marketing strategies are executed flawlessly, creating an entertaining and professional environment for both staff and customers. The specialist will assist in the formulation of the annual business plan and operating budget, ensuring that all marketing initiatives align with the company's financial goals and objectives. In addition to strategic planning, the specialist will be responsible for developing marketing programs aimed at increasing market share and profitability. This includes maintaining compliance with all gaming regulations, which is essential in the gaming industry. The role requires a strong focus on prioritization and timing, ensuring that all marketing jobs and projects are completed successfully and on schedule. The specialist will also be tasked with collecting and analyzing market data, preparing reports, and designing presentations as needed. This analytical aspect of the role is vital for understanding market trends and making informed decisions. Furthermore, the specialist will execute the objectives outlined in the Marketing calendar and support the execution of property events and promotions, contributing to the overall success of the marketing department. Lastly, the specialist may be assigned special projects that require a proactive approach and the ability to adapt to changing priorities. This position is ideal for someone who is detail-oriented, organized, and passionate about marketing in the gaming industry.
Responsibilities
- Assist in the development and implementation of marketing programs.
- Help develop the annual business plan and operating budget.
- Create marketing programs that increase market share and profitability while ensuring compliance with gaming regulations.
- Prioritize and manage the timing of marketing jobs and projects effectively.
- Maintain security and confidentiality of files, records, and lists.
- Collect and analyze market data; prepare reports and develop presentations as needed.
- Execute objectives of the Marketing calendar.
- Support the execution of property events and promotions.
- Perform special projects as assigned.
Requirements
- Some college education or better is preferred.
- Three to five years' experience in a marketing-related field is preferred.
- NJ Casino EE Registration is preferred.
