Specialist - Online Reputation Management

Huntington Bancshares • Charlotte, NC

396d • Hybrid

About The Position

Huntington Bank is seeking a Specialist in Online Reputation Management to join its Corporate Communications team. This role focuses on identifying and responding to reputation risks by monitoring social and traditional media. The Specialist will analyze developments impacting the company and provide strategic counsel to leadership, ensuring effective communication across various teams.

Requirements

• Bachelor's degree
• 4 years of related experience, including social media management.

Nice To Haves

• Experience monitoring, analyzing, and reporting on developments on social media and other online channels.
• Proficiency using social listening and analytics tools (e.g. Sprinklr), familiarity with advanced and/or AI-driven monitoring capabilities.
• Crisis management experience and the ability to remain calm in crisis situations.
• Experience working with media monitoring platforms (e.g. Cision, Meltwater).
• Strong writing skills to communicate with various stakeholders, including company leadership.
• Critical thinking and strong problem-solving skills.
• Collaborative team member who can build strong partnerships across the organization.
• Ability to prioritize information and work timely in a fast-paced news cycle.

Responsibilities

• Monitor and provide real-time reporting on issues impacting the company and industry using traditional media, social media, and other online channels.
• Conduct online research and analysis to inform the company's response to issues.
• Proactively identify and escalate potential reputation risks and help develop response plans.
• Develop partnerships with media relations, regional communications, social media, customer support, and other teams to align messaging around key issues.
• Monitor and analyze daily media coverage and social media activity, including industry trends and brand mentions.
• Establish KPIs for reputation management and produce regular reports to demonstrate impact, trends, and areas for improvement.
• Understand key information and business priorities, including industry trends and Huntington's business strategy.

Benefits

• Hybrid workplace
• Equal opportunity employer
• Tobacco-Free Hiring Practice

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Management of Companies and Enterprises
• Education Level: Bachelor's degree
• Number of Employees: 1-10 employees