Specialist, Paid Social Media

$74,300 - $99,600/Yr

Disney - New York, NY

Full-time - Mid Level

New York, NY

Motion Picture and Sound Recording Industries

About the position

The Paid Social Media Specialist at Disney is responsible for driving new subscriber growth and retention through the planning, execution, and optimization of paid social media campaigns. This role requires a blend of analytical and creative skills to develop effective strategies that enhance user acquisition and performance marketing efforts across various social platforms.

Responsibilities

• Assist in developing and implementing paid social strategies to drive subscriber acquisition, conversion & efficiency
• Execute paid social strategy and make optimizations within social channels (i.e. Facebook, Instagram, TikTok, Snapchat, etc.)
• Assist in strategy, campaign structure, paid media optimizations, and ad content
• Optimize budget across platforms and tactics to deliver positive return on marketing spend
• Track, monitor, and optimize performance against key KPIs
• Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
• Support ongoing creative and landing page experimentation and testing
• Recommend new paid social and potential influencer strategies
• Implement QA process
• Refine strategic planning skills to identify, prioritize, and articulate high impact paid social campaigns and initiatives

Requirements

• At least 2 years of paid social advertising experience
• Bachelor's Degree or equivalent work experience
• Knowledge of social platforms
• Experience with 3rd party campaign management platforms (i.e. Smartly)
• Experience with direct response campaigns
• Ability to partner with analytics team to use real-time data, testing, and campaign learnings to optimize campaigns
• Ability to strategically assess new opportunities and make data-driven decisions
• Flexibility & ability to work in a fast-paced and dynamic environment
• Strong communication skills

Nice-to-haves

• Global and international media planning/buying experience
• A sense of humor and desire to have fun

Benefits

• Medical benefits
• Financial benefits
• Bonus and/or long-term incentive units may be provided as part of the compensation package