Specialist, Public Relations

Royal Caribbean International - Miami, FL

Full-time - Entry Level

Miami, FL

Food Services and Drinking Places

About the position

The Specialist, Brand Public Relations, plays a crucial role within the dynamic PR team of Royal Caribbean International, the world's largest cruise line. This position focuses on maintaining a favorable public image for the brand through various activities such as media relations, content creation, and event support. The role involves coordinating press trips, handling media inquiries, and developing communication assets to enhance brand awareness and engagement.

Responsibilities

• Supports the development of brand and communication assets for the public relations team.
• Tracks press coverage, writes coverage reports, and creates and maintains clips and media lists.
• Coordinates press trip requests (individual and group) including logistics and travel.
• Assists in coordinating communications programs, including promotions, press trips, press conferences, and executive briefings.
• Handles incoming media inquiries.
• Coordinates and supports the development, tracking, and reporting of several small- to medium-size projects from inception to completion.
• Organizes and maintains project schedules related to meetings and events, updating project tools and reports.
• Assists in updating and maintaining the company's online press center and related content.
• Executes strategies to secure impactful media coverage for Royal Caribbean International and its offerings.
• Fosters productive professional relationships with internal stakeholders and media outlets.
• Stays abreast of developments and trends in travel and the cruise industry.
• Performs other duties as required.

Requirements

• Bachelor's degree in a related field or equivalent experience preferred.
• 1-2 years of PR agency, public relations, journalism, or corporate communications experience.
• Skilled in writing and crafting communications for public relations purposes.
• Strong planning capabilities to identify and prioritize communication strategies and activities.
• Excellent research, verbal, and presentation skills.
• Detail-oriented with strong organizational skills.
• Goal-oriented and action-focused, practical, and self-disciplined.
• Ability to assist in coordinating projects and participate in cross-functional teams.
• Excellent relationship-building skills.
• Ability to evaluate and provide constructive feedback in a timely manner.
• Demonstrates the ability to quickly analyze situations and make prudent decisions.
• Outstanding English language proficiency; proficiency in Spanish is desirable.

Nice-to-haves

• Experience in storytelling and editorial content creation.
• Proficiency in Spanish.

Benefits

• Competitive compensation package
• Career development opportunities
• Unique ways to explore the world