Specialist, Public Relations

Royal Caribbean Cruises - Miami, FL

Full-time - Entry Level

Miami, FL

Administrative and Support Services

About the position

The Specialist, Public Relations at Royal Caribbean Group plays a crucial role in maintaining and enhancing the public image of the brand. This position involves a variety of tasks within a dynamic brand PR team, focusing on written communications, media relations, content creation, and event support. The role is designed for individuals who are passionate about public relations and have a keen interest in the travel and cruise industry.

Responsibilities

• Supports the development of brand and communication assets for the public relations team.
• Tracks press coverage, writes coverage reports, and creates and maintains clips and media lists.
• Coordinates press trip requests, including logistics and travel, and liaises with appropriate personnel.
• Assists in coordinating communications programs, including promotions, press trips, and press conferences.
• Handles incoming media inquiries and coordinates project tasks from inception to completion.
• Organizes and maintains project schedules related to meetings and events.
• Maintains and updates project tools and reports, such as spreadsheets and action logs.
• Assists in updating and maintaining the company's online press center and related content.
• Executes strategies to secure impactful media coverage for Royal Caribbean International.
• Builds and maintains key professional relationships with media outlets and internal stakeholders.

Requirements

• Bachelor's degree in a related field or equivalent experience preferred.
• 1-2 years of PR agency, public relations, journalism, or corporate communications experience.
• Skilled in writing and crafting communications for public relations purposes.
• Strong planning capabilities to identify and prioritize communication strategies.
• Excellent research, verbal, and presentation skills.
• Detail-oriented with strong organizational skills.
• Ability to work in a fast-paced, high-volume environment.
• Goal-oriented and action-focused with self-discipline.
• Excellent relationship-building skills.

Nice-to-haves

• Proficiency in Spanish is desirable.
• Experience in story narrative and editorial content creation.

Benefits

• Competitive compensation package
• Career development opportunities
• Unique ways to explore the world