Specialist, Social Media Marketing

About the position

The Social Media Specialist at Nestlé Health Science plays a vital role in executing the company's social media strategy, enhancing brand voice, and fostering community engagement across various platforms. This position requires a strategic thinker with a passion for social media, responsible for managing content calendars, creating engaging content, and analyzing social media performance to drive brand growth and consumer interaction.

Responsibilities

• Maintain social media calendars, including copywriting, planning, scheduling, and publishing.
• Contribute to the development of organic social content pillars and optimize through reporting and community management.
• Collaborate with stakeholders on the legal process for social content, sweepstakes/contests, and usage.
• Deliver monthly and quarterly reports on social engagement highlights and performance based on key KPIs.
• Monitor platform changes and create reports on opportunities for the brand.
• Collaborate with cross-functional partners including creative, PR, brand, and regulatory teams.

Requirements

• Minimum of 2-3 years experience in social media management representing a brand or organization.
• In-depth understanding of the social media landscape and modern consumer needs.
• Completed Bachelor's Degree.
• Exceptional communication (written and oral) skills.
• Experience managing multiple projects simultaneously with various stakeholders.
• Deep understanding of social media platforms, particularly Instagram and TikTok.

Nice-to-haves

• Experience with tools for social listening, publishing, and content management.
• Experience with CPG brands and partner agencies.
• Creative and strategic thinking abilities.
• Active participation in health and wellness communities on social media.
• Comfortable creating content and/or being on camera.

Benefits

• 401k with company match
• Healthcare coverage
• Performance-based incentives
• Broad range of other benefits