Sponsorship Marketing Manager

Toyota Motors - Plano, TX

Full-time - Mid Level

Plano, TX

Transportation Equipment Manufacturing

About the position

The Sponsorship Marketing Manager at Toyota is responsible for overseeing the sponsorship portfolio strategy, including KPI setting and measurement for various partnerships such as the NFL and multicultural agencies. This role involves collaboration with internal stakeholders and external partners to ensure alignment with Toyota's brand goals and business objectives. The position is hybrid, based in Plano, TX, and requires a strong understanding of marketing metrics and analytics to support data-driven decision-making.

Responsibilities

• Oversee sponsorships and develop full sponsorship portfolio strategy.
• Set and measure KPIs for existing and potential partnerships.
• Establish processes and procedures to support the overarching strategy.
• Manage and mentor a team of sponsorship professionals.
• Ensure team members have the necessary tools to activate sponsorships.
• Develop strong working relationships with internal stakeholders and partners.
• Implement a tracking and communication system with the Media team.
• Serve as the primary interface with NFL and partners on campaign development.
• Evaluate sponsorship opportunities and align them with business objectives.
• Lead department budget and financial processes.

Requirements

• Bachelor's degree or higher in Marketing or a related field.
• Experience in daily security and/or emergency operations management.
• Strong understanding of automotive/manufacturing culture.
• Marketing experience and working with agencies.
• Experience creating compelling presentations for diverse audiences.
• Understanding of marketing metrics and analytics for data-driven decision support.
• Knowledge of complex media plans and KPI identification.
• Ability to travel 50%+ during peak production season.

Nice-to-haves

• Advanced degree (MBA preferred).
• Experience overseeing large 3rd party security operations and vendors.
• Relevant sponsorship marketing experience.
• Bi/multi-lingual (particularly Japanese).

Benefits

• Professional growth and development programs.
• Tuition reimbursement.
• Team Member Vehicle Purchase Discount.
• Toyota Team Member Lease Vehicle Program.
• Comprehensive health care and wellness plans.
• Flextime and virtual work options.
• Toyota 401(k) Savings Plan with company match.
• Paid holidays and paid time off.
• Referral services related to prenatal services, adoption, childcare, schools, and more.
• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA).