About the position
The Sports Marketing Manager for Emerging Sports will play a pivotal role in shaping the marketing strategies for new and innovative sports initiatives within the organization. This position requires a deep understanding of the sports landscape, particularly emerging sports, and the ability to create compelling marketing campaigns that resonate with diverse audiences. The manager will be responsible for developing and executing marketing plans that drive engagement, increase brand awareness, and ultimately contribute to the growth of the emerging sports sector. In this role, the Sports Marketing Manager will collaborate closely with cross-functional teams, including product development, sales, and digital marketing, to ensure alignment of marketing strategies with overall business objectives. The manager will also be tasked with analyzing market trends and consumer insights to inform marketing decisions and optimize campaign performance. This position demands creativity, strategic thinking, and a passion for sports, as well as the ability to adapt to the fast-paced and ever-evolving nature of the sports industry. The ideal candidate will have a proven track record in sports marketing, with experience in launching and promoting new sports initiatives. Strong communication skills are essential, as the manager will be responsible for presenting marketing strategies to stakeholders and representing the organization at industry events. Additionally, the Sports Marketing Manager will oversee the marketing budget, ensuring that resources are allocated effectively to maximize return on investment.
Responsibilities
- Develop and execute marketing strategies for emerging sports initiatives.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Analyze market trends and consumer insights to inform marketing decisions.
- Create and manage marketing campaigns that drive engagement and brand awareness.
- Present marketing strategies and performance reports to stakeholders.
- Oversee the marketing budget and allocate resources effectively.
Requirements
- Proven experience in sports marketing, particularly with emerging sports.
- Strong understanding of the sports landscape and market trends.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Experience in budget management and resource allocation.
Nice-to-haves
- Experience with digital marketing strategies and tools.
- Familiarity with social media marketing in the sports industry.
- Knowledge of consumer behavior and engagement strategies.
Benefits
- Bonus Eligible
- 401(k) Company Matching
- Employee Stock Purchase Program
