Anaplan - Minneapolis, MN
posted 3 days ago
Full-time
Minneapolis, MN
Professional, Scientific, and Technical Services
About the position
Anaplan is looking for a Sr. ABM & Digital Marketing Manager to join the ABM-Digital team. You will be crucial in driving revenue growth by creating awareness and engagement for Anaplan solutions within our target accounts. Reporting to the Director of Digital and ABM, you'll collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels.
Responsibilities
- Develop and execute account based marketing and demand strategies that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships
- Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers
- Identify trends and insights, optimizing marketing activities based on learnings to improve performance
- Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives
- Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns
- Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
- Own and manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns
- Oversee vendor selection and contracts as needed
- Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics
Requirements
- Bachelor's degree in Business, Marketing, or a related field
- 7+ years of B2B, ABM and demand generation experience in SaaS environment
- Extensive experience in the development of demand and ABM campaigns
- Deep experience in execution of email marketing, social advertising, content syndication, SEM, and paid digital
- Background in driving brand campaigns, leveraging paid and organic social, 3rd party promotions and digital ads
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- Experience managing outsourced marketing agencies for creative, video, and web / SEO support
- Ability to manage multiple projects simultaneously with strong attention to detail
- Strong communication and presentation skills
- Adept at working within a fast-paced, client-facing, ever-changing environment
- Collaborative and flexible with a growth mindset that values both results and the process
- Ability to get things done in a matrixed environment with multiple partners at all levels
Nice-to-haves
- Experience marketing B2B solutions or business services
- Familiarity with Demandbase, Salesforce, and Workfront
