Sr. ABM & Digital Marketing Manager- AI

Anaplan - Miami, FL

Full-time - Mid Level

Miami, FL

Professional, Scientific, and Technical Services

About the position

The Sr. ABM & Digital Marketing Manager at Anaplan is responsible for driving revenue growth by creating awareness and engagement for Anaplan solutions within target accounts. This role involves collaborating with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels, reporting directly to the Director of Digital and ABM.

Responsibilities

• Develop and execute marketing programs that drive awareness and engagement across various channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships.
• Spearhead brand marketing programs by understanding key differentiators and industry pain points to tailor messaging for decision-makers.
• Identify trends and insights to optimize marketing activities and improve performance.
• Interface with stakeholders across the Solutions and GTM team to ensure alignment with business objectives.
• Leverage internal project management teams to align resources across Solutions, GTM, Sales, MOPS, and Marketing teams for campaign execution.
• Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns.
• Oversee vendor selection and contracts as needed for marketing initiatives.
• Monitor and report on campaign performance with a focus on ABM and pipeline metrics.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 7+ years of B2B demand generation experience in a SaaS environment.
• Extensive experience in developing creative campaigns and executing email marketing, social advertising, content syndication, SEM, and paid digital.
• Strong reporting capabilities to track campaign performance and associated spend.
• Experience managing outsourced marketing agencies for creative, video, and web/SEO support.
• Ability to manage multiple projects simultaneously with strong attention to detail.
• Strong communication and presentation skills.
• Adept at working in a fast-paced, client-facing, ever-changing environment.
• Collaborative and flexible with a growth mindset.

Nice-to-haves

• Experience marketing B2B solutions or business services.
• Familiarity with Demandbase, Salesforce, and Workfront.