Sr. ABM & Digital Marketing Manager- AI

$154,000 - $209,000/Yr

Anaplan - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

Anaplan is seeking a Sr. ABM & Digital Marketing Manager to join the ABM-Digital team. This role is pivotal in driving revenue growth by creating awareness and engagement for Anaplan solutions within target accounts. The manager will report to the Director of Digital and ABM and will work closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels.

Responsibilities

• Develop and execute marketing programs that drive awareness and engagement across various channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships.
• Spearhead brand marketing programs by collaborating with internal teams to understand key differentiators and industry pain points, tailoring messaging to resonate with decision-makers.
• Identify trends and insights to optimize marketing activities based on learnings to improve performance.
• Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives.
• Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS, and Marketing teams to execute campaigns.
• Partner closely with Field Marketing to support AMER, EMEA, and APAC regional teams.
• Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns.
• Oversee vendor selection and contracts as needed.
• Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 7+ years of B2B demand generation experience in a SaaS environment.
• Extensive experience in developing creative campaigns and executing email marketing, social advertising, content syndication, SEM, and paid digital.
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to granular details while providing roll-up reporting to senior management.
• Experience managing outsourced marketing agencies for creative, video, and web/SEO support.
• Ability to manage multiple projects simultaneously with strong attention to detail.
• Strong communication and presentation skills.
• Adept at working within a fast-paced, client-facing, ever-changing environment.
• Collaborative and flexible with a growth mindset that values both results and the process.
• Ability to get things done in a matrixed environment with multiple partners at all levels.

Nice-to-haves

• Experience marketing B2B solutions or business services.
• Familiarity with Demandbase, Salesforce, and Workfront.

Benefits

• Competitive salary range of $154,000-$209,000 USD.
• Commitment to diversity, equity, inclusion, and belonging in the workplace.