Citizens Bank - Westwood, MA
posted about 1 month ago
The Digital Data Engineering & Insights team at Citizens is dedicated to providing analytics, tracking, and insights/reporting delivery functions. The mission of this team is to proactively anticipate and predict customer and prospect behaviors, leveraging data and research-driven insights to fuel strategic growth for the Digital Banking & Customer Experience division. We are seeking a highly skilled Sr Digital Data Engineer & Reporting Partner who possesses extensive experience with Adobe Analytics and Experience Cloud, particularly in tag management systems such as Ensighten Tag Manager and Adobe Analytics. In this role, you will be responsible for implementing and validating Adobe tracking and pixel tags, ensuring that technical configurations in Ensighten and/or Adobe Launch are executed correctly so that tags fire properly and data flows seamlessly for accurate reporting. As a key member of our team, you will analyze data sets, provide insightful recommendations, and communicate strategic ideas to the business. Your contributions will help develop and implement digital analytics reporting and measurement across Citizensbank.com, Online Banking, and the Citizens Bank Mobile App. You will be tasked with developing tagging requirements documentation and executing the technical implementation of Adobe Analytics tagging across various digital assets. Additionally, you will validate and troubleshoot tagging and tracking issues, maintaining clear communication with stakeholders through tools like JIRA. Your role will also involve collaborating with the Digital Analytics team to provide effective tracking solutions and analyzing user behavior data to report on traffic sources, visitor behavior, and overall customer experience. You will assist in the development of customer servicing reporting and measurement for products and features across Online Banking and the Citizens Bank Mobile App, leveraging industry research and competitive data to generate actionable insights. Your analytical skills will be crucial in identifying data trends and anomalies, making recommendations to enhance business performance for each digital product line you support. Furthermore, you will collaborate with business executives to present key findings and insights, working closely with cross-functional teams such as Marketing, Digital Sales, and Digital Banking to provide tailored reporting and analysis.