Sr Adobe Analytics Engineer & Analyst

Citizens Bank - Johnston, RI

Full-time - Mid Level

Johnston, RI

Credit Intermediation and Related Activities

About the position

The Sr Adobe Analytics Engineer & Analyst will play a crucial role in the Digital Data Engineering & Insights team at Citizens, focusing on implementing and validating Adobe tracking and pixel tags to enhance digital analytics reporting and measurement across various platforms. This position requires a strong background in Adobe Analytics and Experience Cloud, with responsibilities that include analyzing user behavior data and collaborating with cross-functional teams to drive strategic growth in the Digital Banking & Customer Experience division.

Responsibilities

• Develop tagging requirements documentation and execute technical implementation of Adobe Analytics tagging across Citizens Bank sites and digital assets in Ensighten Tag Manager or Adobe Launch.
• Execute technical implementation of pixel tags on Citizens Bank sites and digital assets in Ensighten Tag Manager and manage pixel status via Collibra management and audit tool.
• Validate and troubleshoot tagging & tracking issues as they occur, communicating status/next steps until resolution with all relevant stakeholders via JIRA.
• Maintain tagging documentation updates as well as manage technical requirements via JIRA.
• Collaborate with Digital Analytics team to provide tracking solutions.
• Analyze user behavior data, pathing and traffic patterns across the Citizensbank.com and Online Banking website and mobile app.
• Analyze digital sales and customer acquisition data, connecting back-end customer database results to site and media performance.
• Assist in the development of customer servicing reporting and measurement for products and features across Online Banking and Citizens Bank Mobile App.
• Leverage industry research and competitive data to generate insights and recommendations.
• Assist in the development of digital measurement and optimization frameworks across all digital platforms and products.
• Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance for each digital product line/function you support.
• Collaborate with business executives to present key findings and insights.

Requirements

• Bachelor's degree in Computer Science, Marketing, or a related field required.
• Experience with Adobe Analytics implementation required, reporting a plus.
• 3+ years of experience in digital marketing, digital analytics, or web analytics required.
• 3+ years' experience with Adobe Launch / Ensighten in web and mobile app environments.
• Proven track record of success with managing Adobe Analytics tagging and configuring Ensighten, including strong understanding of data layers, tagging, variables, custom metric set up.
• Working knowledge of JavaScript and HTML.
• Strong understanding of digital marketing and/or e-commerce.
• Experience and understanding of Adobe Analytics required.
• Knowledge of digital data technologies (Site tagging, DMPs, digital pixel tracking, etc.) a plus.
• High degree of proficiency in PC applications such as Microsoft Office: Excel, PowerPoint, Access.
• Excellent analytical and problem-solving skills with strong attention to detail.
• Curious, self-motivated thinker; always asks why and strives until the answer is clear.
• Strong oral/written communicator with demonstrated experience translating analytics findings into business insights.

Benefits

• Access to training and tools to accelerate potential and maximize career growth.
• Supportive and collaborative workforce culture.