Citizens Bank - Westwood, MA
posted about 1 month ago
The Digital Data Engineering & Insights team at Citizens is dedicated to providing analytics, tracking, and insights/reporting delivery functions. The mission of this team is to proactively anticipate and predict customer and prospect behaviors by leveraging data and research-driven insights to fuel strategic growth for the Digital Banking & Customer Experience division. We are seeking a highly skilled Sr Digital Data Engineer & Reporting Partner with extensive experience in Adobe Analytics and Experience Cloud, particularly in tag management systems such as Ensighten Tag Manager and Adobe Launch. In this role, you will be responsible for implementing and validating Adobe tracking and pixel tags, ensuring that technical configurations in Ensighten and/or Adobe Launch are correctly set up so that tags fire properly and data flows seamlessly for accurate reporting. You will analyze various data sets, provide insightful recommendations, and communicate strategic ideas to the business. As a vital member of our team, you will contribute to the development and implementation of digital analytics reporting and measurement across Citizensbank.com, Online Banking, and the Citizens Bank Mobile App. Your contributions will include developing tagging requirements documentation, executing technical implementations of Adobe Analytics tagging, and managing pixel status through Collibra management and audit tools. You will also validate and troubleshoot tagging and tracking issues, maintaining communication with relevant stakeholders until resolution. Collaborating with the Digital Analytics team, you will provide tracking solutions and analyze user behavior data, traffic patterns, and digital sales metrics to enhance customer experience and business performance. Additionally, you will assist in developing customer servicing reporting and measurement frameworks, leveraging industry research to generate actionable insights and recommendations.