Sr Analyst-Digital Brand Advocate

$70,400 - $117,400/Yr

Lowe's - Mooresville, NC

Full-time - Mid Level

Mooresville, NC

10,001+ employees

Building Material and Garden Equipment and Supplies Dealers

About the position

The Sr Analyst-Digital Brand Advocate at Lowe's is responsible for optimizing online customer experiences on Lowes.com by collaborating with strategic suppliers and online merchants. This role focuses on enhancing online sales, traffic, and conversion through product assortment, content improvement, and customer behavior analysis. The analyst will build strong relationships with suppliers, support omni-channel retail strategies, and lead presentations to align on initiatives that drive brand growth and renewal.

Responsibilities

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion.
• Leverage inputs from CSAT, reviews, and Q&A to continuously improve the overall customer experience for assigned brand(s).
• Act as the subject matter expert for the supported brand(s) assortment and strategy.
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance.
• Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities.
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell, and bundling strategies.
• Create project plans and align with merchandising and suppliers to drive execution.
• Analyze competitive data to provide SKU and pricing optimization recommendations.
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s).
• Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns.
• Serve as a mentor for less experienced Analysts.

Requirements

• Bachelor's Degree in Business, Marketing, Finance, Statistics, or related field.
• 4 - 5 years of experience in e-commerce/digital/Retail Merchandising, Digital Marketing, or Vendor Management.
• Experience in vendor management systems, digital marketing, e-commerce, and merchandising.
• Proven experience with major consumer brands and how to support/differentiate them in the digital space.

Nice-to-haves

• Master's Degree in Business, Marketing, Finance, Statistics, or related field.
• Experience in optimizing flexible fulfillment models with a multi-channel retailer.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Paid holidays
• Paid time off
• Employee discounts
• Tuition reimbursement
• Professional development opportunities