Sr. Analyst, Marketing Coordinator, Company Operations, US

$65,000 - $75,000/Yr

Burger King - Rochester, NY

Full-time - Mid Level

Rochester, NY

10,001+ employees

Food Services and Drinking Places

About the position

The Marketing Coordinator, Company Operations, plays a crucial role in supporting and enhancing the sales, traffic, and profitability of company restaurants. This position involves planning and executing effective regional marketing strategies and assisting in national marketing campaigns. The coordinator will work closely with the regional field team and report directly to the Director of Company Operations, focusing on driving brand awareness and community engagement.

Responsibilities

• Work closely with the regional field team to ensure successful execution of brand programs including new product/promotion rollouts.
• Own the onboarding and execution of digital sales channels within the division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards.
• Facilitate the accurate and timely communication of brand marketing programs, systems, and procedures.
• Support the analysis of promotions, marketing programs, and new product introductions and effectively measure their success to help gain greater understanding of local sales, traffic, and profitability.
• Influence sales and profitability by making data-driven recommendations across all product and sales channel categories.
• Provide reporting and business/trend analysis allowing performance analytics team to make profit-maximizing decisions.
• Perform regular restaurant visits throughout company operations to audit merchandising execution & build relationships with restaurant teams.
• Support and execute any local sponsorships.
• Plan and manage execution of newly renovated stores marketing initiatives leveraging a playbook of tactics that have been used recently while also finding new and innovative ways to reintroduce the brand to the communities.

Requirements

• Bachelor's Degree in Business, Marketing, Sales, or a related field.
• 3-5 years relevant work experience.
• Demonstrates excellent organization skills, with ability to prioritize and handle multiple tasks.
• Demonstrates strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees.
• Demonstrates effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis.
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal RBI functions, and senior leadership.
• Demonstrates high level of problem-solving skills.
• Advanced in Microsoft Suite (especially Excel and PowerPoint).
• Honesty, high integrity, personal accountability, ownership, and a passion for the success of the brand, the team, and personal career growth.

Benefits

• Comprehensive global paid parental leave program.
• Free telemedicine and mental wellness support.