Sr. Analyst, SEO

Mediabrands Worldwide - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

About the position

The Sr. Analyst, SEO at Kinesso is responsible for enhancing client visibility in organic search results through strategic SEO recommendations. This role requires a strong understanding of core search techniques, including content strategy and technical analysis, and involves regular client interaction. The analyst will collaborate with various teams to implement effective SEO tactics aligned with client goals.

Responsibilities

• Lead technical site analysis and competitive analysis.
• Provide SEO reports with minimal oversight, including data pulling, analysis, insights, and presentations.
• Audit websites to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, considering brand priorities and goals.
• Develop content recommendations and technical analysis presentations.
• Translate clients' business goals and marketing objectives into successful SEO strategies.
• Understand various SEO/SEM tool sets and determine appropriate usage for each.
• Collaborate with social, SEM, and offline marketing teams to implement SEO tactics that meet client marketing goals.

Requirements

• Ample experience in SEO or a relevant function, such as SEM.
• Expertise with technical SEO tools like Ahrefs, Screaming Frog, and DeepCrawl or similar tools.
• Proficiency in Microsoft Excel, Word, and PowerPoint.

Nice-to-haves

• Experience with project management tools is a plus.
• Excellent research, writing, and presentation skills with attention to detail.
• Ability to multi-task and handle additional duties as assigned.
• Familiarity with platforms such as Adobe Analytics or Google Analytics.
• Understanding of basic web development techniques.