Sr Associate, Product Marketing

$88,000 - $132,000/Yr

GrubHub - New York, NY

Full-time - Mid Level

New York, NY

Food Services and Drinking Places

About the position

The Sr. Associate of Product Marketing at Grubhub plays a vital role in shaping product messaging, positioning, and go-to-market strategies. This position involves collaboration with cross-functional teams to drive product adoption and enhance customer engagement and retention.

Responsibilities

• Develop compelling product messaging and positioning that resonates with target audiences.
• Collaborate with Product Management and Sales teams to design and execute go-to-market plans for new product launches and feature releases.
• Create and manage marketing collateral, including presentations that effectively communicate product benefits and use cases.
• Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
• Work closely with Product, Growth Marketing, Analytics, and Merchant Network teams to ensure alignment on product vision and customer needs.

Requirements

• Bachelor's degree or equivalent experience.
• 3-5+ years experience in product marketing or a related role, preferably in the tech industry.
• Strong understanding of marketing principles, product lifecycle, and go-to-market strategies.
• Excellent written and verbal communication skills with the ability to craft persuasive messaging.
• Proven analytical skills with experience in performance metrics.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• A proven ability to prioritize and execute tasks, with a strong bias to action.
• A creative and collaborative inclination; enjoys working with a team and solving challenging problems.

Benefits

• Flexible PTO
• Excellent medical, dental and vision benefits
• 401k matching
• Employee network groups
• Paid parental leave
• Generous compensation package with eligibility for incentives, bonuses, commission, or RSUs
• Weekly Grubhub credit for free meals
• Paid time off for social impact activities through the Grubhub Community Fund