About the position
Disrupt the Mid-Market is one of Intuit's 5 Big Bets and the Mid-Market Sales Marketing team is responsible for full funnel marketing strategies to help accelerate our success in the Mid-Market through the Account Management sales motion. As part of the Mid-Market Product Marketing organization, we have shared goals with our sales partners and collaborate with integrated marketing partners and product marketing to bring to market Intuit's future-state product and services platform. We are seeking a seasoned B2B marketer to join our team as we build an enterprise-level B2B Marketing center of excellence. The Staff Marketing Manager will have a strong track record of setting strategic direction by leveraging data and insights to develop impactful go-to-market strategies, and build a strong partnership with sales and channel marketing partners to gain alignment needed to implement strategic initiatives. You have demonstrated self-driven accountability of outcomes, deep curiosity for what makes our customers tick, and a bias for speed in action and generating results. You will be responsible for influencing changes in the martech stack to both enable personalization and improve demand gen results, while utilizing key marketing metrics to improve lead funnel performance. To be successful you will bring a mix of demand gen, ABM and content experience and desire for working in dynamic environments that move with velocity.
Responsibilities
- Lead Funnel Optimization: Lead a cross-functional team in the growth hacking of our B2B lead funnel utilizing key marketing metrics to assess stages in the lead funnel.
- Buyer Journey: Define the buyer journey for MidMarket customers and the optimal touch points across stages of the buying journey.
- Multi-Channel Demand: Shape the direction of customer-backed demand generation campaigns with the voice of the MidMarket Customer insights mapped to ideal customer personas.
- B2B Capabilities: Influence the roadmap of B2B and DemandGen capabilities needed to support sales-lead GTM of a more considered purchase. Build strong partnerships to optimize DemandGen tech usage.
- Account Based Marketing: Develop and lead the implementation of comprehensive account-based marketing (ABM) strategies to target key accounts and drive engagement and revenue. Implement a new program for Sales Managed Accounts customer success plans, and templatized Quarterly Business Review.
- Collaborate and Plan: Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives.
Requirements
- 7-10 years of business experience in product and/or sales marketing within SaaS/Technology companies.
- Proven experience helping sales organizations reach goals by building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts.
- Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers.
- Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience.
- Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.
- Unabashed at seeking efficiency by testing and deploying the latest technology.
- Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with our growing business accounts.
- Demonstrated track record of self-motivation and willingness to proactively and independently take on ownership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.
- Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute.
- Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.
- BA/BA required or equivalent work experience, MBA preferred.
Benefits
- Competitive compensation package
- Cash bonus eligibility
- Equity rewards
- Comprehensive benefits package
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