Sr. Brand Copywriter Beauty

$120,000 - $120,000/Yr

24 Seven - Los Angeles, CA

Full-time - Mid Level

Onsite - Los Angeles, CA

Administrative and Support Services

About the position

The Sr. Brand Copywriter will be responsible for driving the narrative and storytelling strategy for a growing beauty brand. This role involves defining the brand's voice and tone, ensuring consistent execution across all consumer touchpoints, and collaborating with marketing and communications teams. The Sr. Copywriter will develop product narratives, copy guidelines, and maintain a knowledge base to support effective communication strategies. They will also oversee the creation of engaging and technically accurate copy that connects product attributes to consumer needs.

Responsibilities

• Define and continually maintain/evolve brand tone-of-voice documentation; guide and support its execution across full set of channels/touchpoints
• Develop and maintain robust brand and product-level knowledge base and narrative lexicon; ensure its broad distribution, clear understanding, and cross-team utilization
• Ensure consistent brand and product-level communications across all touchpoints; partner with internal and external resources as necessary
• Actively participate with Brand, Product, Communications and Creative teams on development of brand-level as well as product launch campaigns; take lead on all copy briefing, development and execution
• Participate in, and help inform, annual/quarterly content and storytelling strategies and plans
• Obtain a deep understanding of products and technologies, translating complex product information into polished, and engaging copy across PDPs, POS, packaging, user guides, quick start guides, FAQs, and training guides
• Develop and maintain a portfolio copy guide considering lexicon, tone, and technical specifications to ensure language accuracy, portfolio cohesion, brand distinction and consumer resonance across all product communications
• Evaluate current content and develop innovative approaches for improvement
• Work closely with the Creative Copywriter to provide product language guidelines to inform media and upper-funnel copy development
• Write easy-to-understand user guide and quick start copy, FAQ copy, as well as training guides to simplify and improve user experience and brand satisfaction
• Collaborate with Commercial and Ecommerce teams to apply SEO principles to PDP copy to ensure maximized search relevance
• Support the development of BtoB sales pitches, including semi-annual market week presentations
• Clearly and effectively communicate copywriting strategies to ensure cross-functional alignment

Requirements

• Bachelor's degree in marketing, communications, journalism, or related field; MA preferred
• Minimum 5-7 years' experience in CPG or brand marketing copy writing (skin care, wearable tech, beauty device category experience preferred)
• Portfolio of published work
• Basic SEO knowledge
• Entrepreneurial nature, appetite for fast-paced environments, and flexibility to adjust to changing requirements
• Intuitive cross-functional and collaboration approach is essential
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, time management skills required
• Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
• Preferred experience developing PDP/POP/POS materials to support digital and in-store merchandising programs
• Ability to drive creative development with strategic objectives in mind
• Analytical and strategic thinker with consumer-focused mindset
• Proactive communicator
• Excellent project manager
• Strong Pages, Google Doc, Keynote, MS Word, and PowerPoint skills

Nice-to-haves

• Experience in skin care, wearable tech, or beauty device categories
• Experience developing PDP/POP/POS materials

Benefits

• Health insurance
• Paid holidays
• Flexible scheduling