Sr. Brand Copywriter (Health & Wellness)

$100,000 - $166,400/Yr

24 Seven - New York, NY

Full-time - Mid Level

Remote - New York, NY

Administrative and Support Services

About the position

The Sr. Brand Copywriter will lead the brand voice for a client in the health and wellness industry, ensuring brand consistency across all customer touchpoints. This role involves creating clear, compassionate, and scientifically-backed messaging while collaborating with various teams to distill complex information into engaging content. The position is remote and requires a candidate with experience in the wellness space, particularly in e-commerce branding.

Responsibilities

• Seamlessly create direct response copy for ads and emails as well as editorial content for social media, newsletters, and other customer touchpoints.
• Ensure consistency of brand voice across all platforms, reflecting the unique position in the industry.
• Work closely with the science team to distill complex scientific information into digestible educational pieces.
• Keep up-to-date with industry trends, competitor launches, and new health trends to develop timely and compelling copy.
• Utilize wit on social channels by creating informative content that engages followers as an active community.
• Develop personalized email campaigns that foster genuine connections with recipients while encouraging action.
• Collaborate with marketing to create ad copy that stands out amidst digital clutter while driving conversions.
• Elevate the digital presence through web copy that combines scientific efficacy with consumer appeal.

Requirements

• Bachelor's degree in English, Journalism, Communications or a related field
• 3+ years of experience as a Copywriter in the health or science-heavy beauty industry with a portfolio of relevant work samples
• Effective communication and collaboration skills with cross-functional partners
• Exceptional writing, editing, and proofreading skills with keen attention to detail
• Familiarity with brand positioning and consistent messaging
• Ability to meet deadlines and manage multiple projects simultaneously

Benefits

• Salary range of $80-100k
• Remote work opportunity