Sr. Brand Manager, Marketing

Full-time - Mid Level

San Francisco, CA

Chemical Manufacturing

About the position

The Senior Brand Manager, Marketing will be an integral part of the Patient Marketing team for Attruby (acoramidis) with recent FDA approval in ATTR-CM. The individual will drive cross-functional collaboration and tactical alignment, ensuring success in the U.S. The primary responsibility of this role will be to drive marketing activities supporting patient awareness and education. Working closely with cross-functional team members, this role has both strategic and tactical responsibility to achieve key brand objectives. The position requires excellent communication skills, leadership, and a proven ability to influence the organization. Candidates should feel at home in a fast-paced environment. This role will report to the Senior Director of Patient Marketing.

Responsibilities

• Lead critical elements of the patient brand strategy
• Provide tactical and strategic input on key planning items across all patient activities
• Identify patient ambassadors and lead community educational programs
• Identify opportunities for educational partnerships with advocacy organizations in collaboration with BridgeBio's patient advocacy team
• Lead the development of branded and unbranded patient promotional tactics
• Drive execution through the management of external agencies
• Leverage market research and analytics to optimize promotional marketing tactics
• Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics
• Establish close working relationships with other marketing colleagues to ensure synergies across the brand marketing mix
• Implement a communication strategy to ensure alignment with cross-functional partners including patient advocacy, patient services and medical affairs
• Engage externally with patients and caregivers and ensure that the patient voice is reflected across all activities
• Gain approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory; secure final production
• Ensure that all marketing activities comply with regulatory and legal requirements
• Proactively assess the relevant market landscape, monitor changes in market dynamics, competition and patient needs

Requirements

• 5+ years of industry experience, including 2 years in pharmaceutical marketing
• The role is based in San Francisco, CA, and the ability to spend time working with teams in our San Francisco office is a must
• Prior patient marketing experience is preferred
• Demonstrated record of successful pharmaceutical/biotech marketing progression/experience
• Ability to distill complex science into simple relevant messaging for patient audiences
• Experience leading educational programs for HCP or patient audiences
• A passion for advocating for patients and health equity
• Ability to conceive, develop, and implement multi-dimensional marketing plans
• Proven self-starter, able to work independently and as part of a team across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution
• Excellent oral, written, and presentation skills
• True entrepreneurial spirit - BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
• 25% travel anticipated

Benefits

• Patient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our efforts
• A culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speak
• An unyielding commitment to always putting patients first
• A de-centralized model that enables our program teams to focus on advancing science and helping patients
• A place where you own the vision - both for your program and your own career path
• A collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our game
• Access to learning and development resources to help you get in the best professional shape of your life
• Robust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)
• Flexible PTO
• Rapid career advancement for strong performers
• Potential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over time
• Partnerships with leading institutions
• Commitment to Diversity, Equity & Inclusion