Haribo Of America - Rosemont, IL
posted 10 days ago
The Sr. Brand Manager, Marketing at HARIBO of America is responsible for developing and executing the long-term strategy for key product lines, including iconic brands like Goldbears and Happy Cola. This role involves collaborating with internal and external partners to enhance product differentiation, market positioning, and integrated marketing plans. The Sr. Brand Manager will oversee pricing, packaging, advertising, and promotional strategies to achieve profit, volume, and market share objectives, while driving demand and managing brand health.