Sr. Brand Manager, Marketing

Haribo Of America - Rosemont, IL

Full-time - Mid Level

Rosemont, IL

Food Manufacturing

About the position

The Sr. Brand Manager, Marketing at HARIBO of America is responsible for developing and executing the long-term strategy for key product lines, including iconic brands like Goldbears and Happy Cola. This role involves collaborating with internal and external partners to enhance product differentiation, market positioning, and integrated marketing plans. The Sr. Brand Manager will oversee pricing, packaging, advertising, and promotional strategies to achieve profit, volume, and market share objectives, while driving demand and managing brand health.

Responsibilities

• Ensure in-market performance aligns with annual business objectives, including consumption, market share, and household penetration
• Lead the execution of marketing plans, including consumer promotions, social media campaigns, sampling events, and other strategic initiatives
• Leverage syndicated data and other data sources to derive insights into the brand, category and competition, making actionable recommendations for growth
• Build and maintain strong partnerships with external partners, including creative agencies and vendors
• Define marketing messaging strategy and oversee the creative development for product initiatives, including new production launches and core product renovations

Requirements

• Minimum of five (5) years of progressive work experience in brand marketing within the consumer goods industry
• Bachelor's Degree in Marketing, Business, or related field
• Experience utilizing syndicated data such as IRI, Circana, Nielsen, or other similar forms of syndicated data to make business decisions and recommendations
• Experience working in brand management directly for the manufacturer and/or distributor.

Nice-to-haves

• MBA preferred
• Experience in FMCG - Fast Moving Consumer Goods, preferably in candy, confectionary, or salty snacks
• Experience working directly for the brand/manufacturer and partnering with creative agencies, advertising agencies, and vendors to execute marketing initiatives
• Demonstrated experience identifying, building, and delivering growth initiatives in the fast-moving consumer packaged goods industry
• Exceptional management and leadership skills with consensus building and the ability to influence others without formal authority
• Strong analytical skills and creative problem-solving skills

Benefits

• Fully paid health insurance premiums
• Generous HSA contribution
• 11 paid Holidays plus Paid Time Off/PTO
• Competitive 401(k)
• Tuition reimbursement
• Community involvement opportunities
• Career growth opportunities