Sr. Brand Marketing Manager

About the position

We are seeking a Senior Brand Manager to lead brand strategy, positioning and activation across global markets. This role is pivotal in shaping how G-P is perceived by customers, partners, and industry influencers, ensuring consistency and impact across all touch points. The ideal candidate has a deep understanding of Brand and B2B dynamics, experience in brand storytelling, and the ability to execute integrated campaigns that drive awareness, engagement, and preference among B2B buyers.

Responsibilities

• Develop and refine the global brand strategy and positioning to drive differentiation in the competitive B2B market.
• Ensure alignment of brand messaging with business objectives, product roadmap, customer insights and market trends.
• Define and maintain brand guidelines, voice and visual identity including adoption and alignment to ensure consistency across all regions and touch points.
• Lead the development of brand-led, full-funnel marketing campaigns designed to increase brand awareness, engagement, and consideration.
• Collaborate with content, demand generation, product marketing and regional teams to activate the brand across digital, social, events and paid media.
• Partner with internal creative teams and agencies to produce compelling brand assets, messaging and experiential moments.
• Conduct brand health studies, customer research and competitive benchmarking to refine positioning and messaging.
• Leverage data and insights to measure brand impact, refine strategies and optimize campaign performance.
• Monitor industry trends and emerging B2B SaaS marketing best practices to inform brand initiatives.
• Work closely with product marketing, sales enablement and demand generation to align brand efforts with pipeline and revenue goals.
• Partner with the PR, communications and social media teams to drive thought leadership and executive visibility.
• Ensure brand consistency across global regions while adapting for local market nuances.
• Define and track key brand KPIs, including awareness, perception and share of voice against competitors and within specific regions and countries.
• Leverage analytics tools to assess brand impact and optimize campaigns for maximum effectiveness.
• Present insights and recommendations to senior leadership to guide strategic decision-making.

Requirements

• 5+ years of brand marketing experience, with at least 3+ years in B2B/enterprise technology.
• Strong track record of developing and executing global brand strategies and integrated campaigns.
• Experience in Branded Entertainment, Sports and Media sponsorships.
• Deep understanding of the B2B buyer journey, go-to-market models and enterprise decision-making processes.
• Experience managing creative development, agency relationships and multi-channel brand activation.
• Data-driven mindset with proficiency in brand measurement methodologies and analytics tools.
• Exceptional storytelling, communication and presentation skills.
• Ability to influence and collaborate across global teams in a fast-paced environment.

Nice-to-haves

• Experience with AI tools and methodologies to enhance efficiency and scale.
• Experience working in a high-growth SaaS company or enterprise software environment.
• Familiarity with marketing automation, CRM, and analytics platforms (e.g., Salesforce, Hubspot, Google Analytics).
• Background in brand research, customer insights, and thought leadership initiatives.

Benefits

• Competitive compensation and benefits.
• Opportunity for skill expansion and professional development.