Sr. Brand Marketing Manager

$140,000 - $170,000/Yr

Fanatics - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Food Services and Drinking Places

About the position

Fanatics Collectibles is seeking a Senior Brand Marketing Manager to join their dynamic Marketing team, focusing on the entertainment and comic collectibles space. This role requires a product marketing expert who can drive key marketing initiatives and projects, combining strategic marketing with a passion for entertainment and collectibles. The ideal candidate will translate fan enthusiasm into compelling marketing narratives while utilizing analytical skills to measure and optimize campaign performance.

Responsibilities

• Build and execute comprehensive marketing strategies to boost awareness and drive purchases across product lines.
• Support the Brand Marketing team in optimizing marketing operations, including workflow processes and project management.
• Leverage insights to develop impactful marketing programs that resonate with current and future collectors.
• Collaborate with Product teams to design custom Hobby/Retail programming aligned with company goals and market trends.
• Lead efforts with Marketing & Media teams to maximize campaign outcomes and ROI, implementing better tracking systems.
• Develop and manage marketing initiatives that align with brand guidelines and company standards.
• Analyze campaign performance and present findings to senior leadership to drive data-informed decision-making.
• Implement dashboards and reporting to enhance performance tracking.
• Mentor and lead team members, fostering a culture of innovation and integrity.
• Facilitate cross-functional communication and organize regular team meetings to boost collaboration.
• Create PowerPoint presentation templates and guidelines for consistency in marketing communications.
• Conduct regular market research and competitor analysis to identify new opportunities.
• Create a centralized approach for managing marketing assets.

Requirements

• 7 years of experience in product marketing, preferably within the entertainment or collectibles industry.
• Deep understanding of entertainment/comic communities and fandom associated with leading entertainment properties.
• Proven track record in developing and executing successful marketing campaigns for consumer brands.
• Strong leadership skills with experience in managing and mentoring marketing teams.
• Exceptional communication and collaboration abilities, adept at working across various departments and with external partners.
• Analytical mindset with the ability to translate data into actionable marketing strategies.
• Self-motivation and superior organizational skills to manage evolving tasks and projects independently and within a team.
• Passion for entertainment, comics, and consumer brands, coupled with knowledge of the trading card and collectibles space.
• Bachelor's degree in Marketing or equivalent experience; advanced degree is a plus.
• Familiarity with digital marketing tools and platforms used in modern marketing campaigns.

Benefits

• Salary range of $140,000-$170,000, which represents base pay only and does not include short-term or long-term incentive compensation.