This job is closed
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As a Senior Buyer - Paid Media, you will architect the setup, management, and optimization of social, search, display, video, and/or linear & connected TV media investments. Your efforts will support our fundraising objectives by driving increased media awareness and maximizing donation conversions within our Performance Marketing ecosystem. You will provide expertise in running media operations, managing key processes such as project management and best practice documentation, and optimizing buys based on established campaign goals. You will also offer subject matter expertise in your respective media buying discipline, specific channel KPIs, and industry trends to optimize overall performance outcomes. Collaboration with Media Strategy, Performance Analytics, and UX/content teams will be essential to analyze results across all response channels and inform optimizations.