St. Jude ALSAC - Memphis, TN
posted 7 days ago
About the position
As a Senior Buyer - Paid Media, you will architect the setup, management, and optimization of social, search, display, video, and/or linear & connected TV media investments. Your efforts will support our fundraising objectives by driving increased media awareness and maximizing donation conversions within our Performance Marketing ecosystem. You will provide expertise in running media operations, managing key processes such as project management and best practice documentation, and optimizing buys based on established campaign goals. You will also offer subject matter expertise in your respective media buying discipline, specific channel KPIs, and industry trends to optimize overall performance outcomes. Collaboration with Media Strategy, Performance Analytics, and UX/content teams will be essential to analyze results across all response channels and inform optimizations.
Responsibilities
- Architect and optimize media investments across social, search, display, video, and linear & connected TV channels.
- Provide subject matter expertise in media buying, specific channel KPIs, and industry trends.
- Collaborate with Media Strategy, Performance Analytics, and UX/content teams to analyze and optimize campaign results.
- Manage key processes such as project management and best practice documentation.
- Optimize buys based on established campaign goals.
Requirements
- Confidence in data analysis and storytelling, with strong communication skills and the ability to manage agency relationships.
- Strong technical acumen, particularly in DRTV (Direct Response Television) and sophisticated measurement partners (Innovid, VideoAmp, etc.).
- Advanced quantitative skills, including advanced Excel skills (beyond pivot tables, creating charts, vlookups, etc.).
- Ability to parse through large datasets to provide critical analysis and actionable insights.
- Experience onboarding and training team members on platform fundamentals and advanced features.
- Ability to prioritize tasks effectively and track/report on campaign results.
- Embrace automation and engage with the engineering team to enhance tools for increased efficiency and accuracy.
- Exceptional attention to detail and commitment to zero-defect campaign setup and execution.
- Bachelor's or advanced degree in a quantitative or analytical field such as business, finance, or mathematics.
- 3-5 years of experience in Programmatic Media, search, social, linear TV, or CTV/OTT advertising.
Nice-to-haves
- Experience negotiating rates with publishers and a passion for TV, including familiarity with programs, shows, and personalities.
- Existing relationships with media companies at various levels are a plus.
- Knowledge of call center operations and collaboration with contact center leadership to innovate and empower agents.
- Extensive knowledge of CTV attribution methodology (GMP specific application a plus).
- Ability to manage and execute programmatic campaigns with minimal supervision.
- Experience navigating Inventory Marketplace and various deal types in buying platforms.
- Knowledge of multiple DSPs and their unique selling points.
- Industry-leading expertise in Facebook, with additional platform experience preferred.
- Ability to build full campaigns from scratch and regularly optimize KPIs.
- Experience developing complex social media activation principles and incorporating them into campaigns.
- Experience in Search Engine Marketing with a focus on direct response campaigns (CPA, CPL, ROAS, etc.).
- Thorough understanding of SEM, search engine management platforms, and site-side analytics solutions (GA360, Adobe Analytics, etc.).
- Knowledge of structural best practices for paid search and motivation to stay updated on industry changes.
Benefits
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
