Sr. Content Designer, Personalization

PayPal India Private Limited - Austin, TX

Full-time - Mid Level

Hybrid - Austin, TX

About the position

The Sr. Content Designer for Personalization at PayPal is responsible for creating and implementing a content system that enhances personalized shopping experiences for consumers and merchants. This role involves working cross-functionally to shape the next generation of user experiences, impacting over 400 million consumers and 30 million merchants globally. The position focuses on developing content strategies that are data-driven and customer-centric, ensuring a consistent and engaging experience across PayPal's platforms.

Responsibilities

• Drive the definition of a clear and actionable strategic direction for content
• Develop a content system that allows for individual personalization on a global level
• Write content that is on tone, communicating in a modern, fresh way that engenders trust
• Work with design and user research partners to develop a deep understanding of customer segments
• Use data and customer feedback to measure the effectiveness of the content strategy and pivot as needed
• Coordinate content with Brand, Marketing, and Operations teams for a consistent end-to-end experience
• Evaluate content's impact using data and research, pushing for continuous improvement
• Be an arbiter of best practices in grammar, messaging, terminology, writing, and style
• Demonstrate how content can create lasting relationships with customers across disciplines.

Requirements

• 3+ years of experience writing product content and designing experiences
• Prior experience with content systems and writing for personalization frameworks
• Ability to understand a customer's larger journey through research and data analysis
• Expertise in using design thinking to create great products
• Track record of positioning content as an engagement tool
• Experience in overcoming organizational obstacles and building frameworks and partnerships
• Experience in financial services, payments, B2B or B2C e-commerce preferred.

Benefits

• Flexible work environment
• Employee shares options
• Health insurance
• Life insurance