Sr. Content Marketing Manager, Veeqo

Amazon - Arlington, VA

Full-time - Mid Level

Arlington, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Veeqo, an Amazon Company, is looking for a Sr. Content Marketing Manager to lead content marketing initiatives aimed at ecommerce sellers. This role focuses on developing and executing a comprehensive content strategy that aligns with Veeqo's business goals, enhancing brand awareness and consideration among merchant-fulfilled sellers and other ecommerce businesses. The ideal candidate will leverage their industry expertise to create engaging content that addresses the needs of ecommerce sellers.

Responsibilities

• Develop and execute a comprehensive content marketing strategy that aligns with Veeqo's business objectives.
• Build and manage an array of engaging content formats such as podcasts, YouTube series, thought leadership articles, whitepapers, and case studies.
• Utilize industry knowledge to identify content opportunities and ensure compelling storytelling for the ecommerce seller community.
• Manage the entire content lifecycle from ideation and creation to distribution and promotion.
• Continuously analyze and optimize content performance metrics using data-driven insights.
• Stay updated on industry trends, emerging technologies, and best practices in ecommerce and seller operations.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing, and scaling cross-functional marketing programs
• Bachelor's degree
• Experience communicating results to senior leadership

Nice-to-haves

• Experience launching premium audio or video content series such as podcasts or YouTube series.