Sr. Content Marketing Manager

$105,000 - $131,000/Yr

Pendo - Raleigh, NC

Full-time - Senior

Raleigh, NC

Professional, Scientific, and Technical Services

About the position

The Senior Content Marketing Manager at Pendo is responsible for developing and executing sophisticated content strategies that establish the company's thought leadership in digital adoption and software experience management. This role focuses on creating compelling content that resonates with enterprise buyers and stakeholders, particularly senior decision-makers, and requires a deep understanding of enterprise buying cycles and stakeholder dynamics.

Responsibilities

• Drive enterprise content strategy and creation.
• Write, edit, and project manage content that supports larger marketing campaigns, including e-books, blog posts, interactive experiences, social media, videos, briefs/scripts, and infographics.
• Create compelling thought leadership and messaging that positions Pendo as an enterprise solution with supporting proof points, customer stories, and outcomes-based narratives for executive audiences.
• Collaborate with designers, developers, and other content creators to envision and build new content formats.
• Partner with product marketing to translate complex technical capabilities into clear value propositions for enterprise buyers and stakeholders.
• Collaborate with demand generation teams and product marketing on content development for enterprise-focused marketing campaigns, including account-based marketing (ABM) programs targeting strategic accounts.
• Connect content to marketing outcomes and synthesize data to inform content strategy and performance.

Requirements

• Bachelor's degree from an accredited college or university.
• Minimum of seven (7) years of B2B SaaS marketing experience.
• Exceptional written and verbal communication skills.
• Proven track record creating successful content programs targeting enterprise and C-suite audiences.
• Experience creating content for different enterprise personas across the buying journey.
• Experience working with senior executives to develop and promote thought leadership content.
• A passion for creative experimentation and experience creating content for different media and audiences, including video and social media.
• Proven ability to effectively collaborate with writers and designers to create compelling content that aligns with business objectives.
• Proven ability to effectively collaborate with campaign teams and product marketing to understand their needs.

Nice-to-haves

• Experience in a fast-paced work environment.
• A portfolio of work showcasing previous content marketing efforts.

Benefits

• Competitive salary based on industry standards and company size.
• Opportunities for professional growth and development.
• Dynamic and fun company culture.