JB Hunt - Lowell, AR
posted 5 months ago
The Sr Content Marketing Specialist position at J.B. Hunt is a full-time role based in Lowell, Arkansas, under the Creative & Design department. This position is pivotal in implementing and supporting social media campaigns across major platforms to enhance the company's social presence, drive leads, and engage customers effectively. The specialist will be responsible for creating and producing marketing content tailored for both internal and external audiences, ensuring that the content aligns with the corporate and business unit's short- and long-term objectives. A significant focus of this role is on producing organic content, particularly in email marketing, to meet external client needs. In this role, the specialist will follow a content-marketing strategy to create, maintain, and publish content across various platforms, adhering to a content launch calendar. The responsibilities include researching industry trends, compiling relevant articles and information, and ensuring the accuracy of facts to eliminate errors. The specialist will review all marketing materials for grammatical and factual accuracy, develop sales content for presentations and trade shows, and collaboratively write innovative copy across multiple marketing channels, including print and digital media. The position requires working closely with the marketing team to create and develop marketing materials that are consistent with brand standards. The specialist will also measure and optimize content regularly, conduct research and interviews for writing assignments, and generate diverse content types such as emails, blogs, social media posts, video scripts, press releases, and case studies. Additionally, the role involves evaluating the effectiveness of content outlets and collaborating with digital and social media teams to optimize content for various digital channels.