JB Hunt - Lowell, AR

posted 5 months ago

Full-time - Mid Level
Lowell, AR
Truck Transportation

About the position

The Sr Content Marketing Specialist position at J.B. Hunt is a full-time role based in Lowell, Arkansas, under the Creative & Design department. This position is pivotal in implementing and supporting social media campaigns across major platforms to enhance the company's social presence, drive leads, and engage customers effectively. The specialist will be responsible for creating and producing marketing content tailored for both internal and external audiences, ensuring that the content aligns with the corporate and business unit's short- and long-term objectives. A significant focus of this role is on producing organic content, particularly in email marketing, to meet external client needs. In this role, the specialist will follow a content-marketing strategy to create, maintain, and publish content across various platforms, adhering to a content launch calendar. The responsibilities include researching industry trends, compiling relevant articles and information, and ensuring the accuracy of facts to eliminate errors. The specialist will review all marketing materials for grammatical and factual accuracy, develop sales content for presentations and trade shows, and collaboratively write innovative copy across multiple marketing channels, including print and digital media. The position requires working closely with the marketing team to create and develop marketing materials that are consistent with brand standards. The specialist will also measure and optimize content regularly, conduct research and interviews for writing assignments, and generate diverse content types such as emails, blogs, social media posts, video scripts, press releases, and case studies. Additionally, the role involves evaluating the effectiveness of content outlets and collaborating with digital and social media teams to optimize content for various digital channels.

Responsibilities

  • Follow content-marketing strategy to create, maintain and publish content on a variety of platforms; comply to content launch calendar.
  • Research industry trends; collect and compile articles and information from internal and external resources for the company's use.
  • Research facts to ensure accuracy and eliminate errors and misstatements.
  • Review all marketing materials to correct errors in grammar, spelling, usage, facts and style.
  • Develop sales content for presentations, RFP templates and trade show events.
  • Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral.
  • Work in a team environment and collaborate on content ideas and goals.
  • Develop creative concepts for marketing initiatives that drive traffic, engagement, and leads.
  • Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings.
  • Measure and optimize content on a regular and ongoing basis.
  • Conduct research and interviews for writing assignments.
  • Generate content for email, blogs, social media, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs.
  • Work closely with marketing group to create, write, and develop marketing materials and deliverables across all media channels (e.g. print, web and broadcast).
  • Evaluate the effectiveness of content outlets; researching and assisting in the adoption of new platform.
  • Work cross-functionally with digital and social media teams to optimize content for digital channels.

Requirements

  • Associate's degree in English, Journalism, Communications, Advertising, Public Relations, Business or related field with at least 3 years of professional experience in copywriting or content writing role at an agency or in-house marketing department and a strong portfolio.
  • Bachelor's degree in English, Journalism, Communications, Advertising or Public Relations preferred.
  • Writing and editing skills including experience in market research, copywriting or content management.
  • Ability to work from a content calendar and meet deadlines.
  • Ability to work in a team environment and collaborate on strategy.
  • Knowledge of various styles of writing (AP, APA, MLA, Web, etc).
  • Impeccable attention to detail and quality of communication materials developed.
  • Understanding of social media best practices, including a basic knowledge of SEO, Google Analytics and email analytics.

Benefits

  • Medical benefit
  • Dental benefit
  • Vision benefit
  • 401(k) retirement plan
  • Life insurance
  • Short-term and long-term disability coverage
  • Paid time off commensurate with tenure (includes vacation and sick time)
  • Six weeks of paid maternity leave along with two weeks of paid parental leave
  • Six paid holidays annually
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