Sr. Copywriter (Creative Direction)

$93,600 - $114,400/Yr

Aquent - San Diego, CA

Part-time - Mid Level

San Diego, CA

Administrative and Support Services

About the position

The Sr. Copywriter (Creative Direction) role is a temporary, project-based position focused on leading a brand refresh for a client. The ideal candidate will engage in discovery meetings, brainstorm brand names, and create compelling messaging across various platforms. This position requires a strategic thinker with a strong grasp of brand identity and the ability to produce engaging copy that resonates with diverse audiences.

Responsibilities

• Conduct in-depth discovery meetings with key stakeholders to understand the brand's history, values, and target audience.
• Generate creative and memorable brand name options that align with the brand's identity and resonate with the target audience.
• Craft compelling messaging across various channels, including website copy, social media content, marketing materials, and advertising campaigns.
• Provide strategic guidance and oversight throughout the brand refresh process, ensuring that the copy aligns with the overall creative vision.
• Work closely with designers, marketers, and other team members to develop cohesive and impactful brand communications.
• Stay up-to-date on industry trends, competitor activity, and best practices in copywriting and branding.

Requirements

• Bachelor's degree in Marketing, Advertising, English, or a related field.
• Minimum of 5 years of experience as a Copywriter with a focus on creative direction.
• Proven ability to develop strong brand identities and messaging.
• Excellent written and verbal communication skills.
• Strong understanding of branding principles and strategies.
• Ability to work independently and as part of a team.
• Portfolio demonstrating successful brand refresh projects.

Nice-to-haves

• Experience in the Higher Education space
• Experience with brand positioning and messaging development.
• Experience with events

Benefits

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through Aquent Gymnasium