Sr. Copywriter (Health & Wellness)

$80,000 - $100,000/Yr

24 Seven - New York, NY

Full-time - Mid Level

Remote - New York, NY

Administrative and Support Services

About the position

The Sr. Copywriter (Health & Wellness) will lead customer-facing communications in the health and wellness industry, ensuring brand consistency and delivering clear, compassionate, and scientifically-backed messaging. This role involves collaboration with various teams to align communications across platforms and enhance the overall customer experience.

Responsibilities

• Acting as the guardian of the client voice by ensuring consistency in all customer-facing communications such as emails, live chats, templates, FAQs, etc.
• Regularly updating and maintaining communication templates for the CX team to ensure up-to-date language standards and compliance.
• Working closely with Science and Compliance teams to ensure adherence to regulatory standards (FTC/FDA) for health-related claims.
• Collaborating with Growth, Operations, and Brand teams to align CX communications with our client's broader messaging strategy.
• Prioritizing clear language that supports our client's mission of health and well-being while enhancing the overall customer experience.
• Monitoring and analyzing customer feedback to identify recurring themes or concerns for proactive addressing.
• Implementing A/B testing for messaging to refine communication strategies based on audience preferences.
• Tracking communication channel performance (open rates, response times) using data-driven insights for optimization.
• Leading training sessions for CX team members on brand messaging standards and best practices in customer communication.
• Mentoring junior CX writers (if applicable) by providing feedback on creating compliant yet customer-centric messaging.
• Developing crisis communication plans alongside the Brand team.
• Linking communication strategies to key CX metrics such as NPS & CSAT.
• Championing the 'Voice of Customer' by integrating their insights into marketing & product development.

Requirements

• 5+ years of experience in copywriting for DTC in the health and wellness space
• A talent for translating complex scientific information into clear and customer-focused messaging
• A compassionate, customer-first approach with a deep understanding of customer journeys
• Knowledge of regulatory standards (particularly FDA guidelines) balanced with a customer-centric mindset
• Strong writing, editing, and proofreading skills with exceptional attention to detail
• Familiarity with maintaining consistent messaging in customer-facing roles

Benefits

• Salary range of $80,000 - $100,000
• Remote work opportunity
• Health and wellness benefits