Sr. Copywriter

$79,000 - $89,000/Yr

Crocs - Westwood, MA

Full-time - Mid Level

Westwood, MA

Leather and Allied Product Manufacturing

About the position

The Sr. Copywriter at HEYDUDE will play a crucial role in maintaining and elevating the brand's voice across all channels globally. This position involves creating compelling content, overseeing copy produced by other writers, and collaborating with various teams to support marketing efforts. The Sr. Copywriter will ensure consistency in brand messaging while also engaging in proofreading and copy-editing tasks.

Responsibilities

• Maintain consistency of the HEYDUDE global brand voice through all channels and markets.
• Create overarching seasonal brand copy that guides full funnel copy creation.
• Oversee copy being created by associate copywriter, copywriter freelancer, and external copywriting agencies.
• Collaborate with social media, marketing, and creative teams on crafting activation concepts, supporting marketing efforts and key yearly spikes.
• Provide proofreading and copy-editing support.
• Partner with the product team and integrated marketing team on the writing of feature & benefits, and romance copy for new and seasonal products.
• Proofreading and oversight of proofreading of product descriptions for new HEYDUDE products on a seasonal cadence.
• Write various marketing materials and day-to-day executions for the HEYDUDE brand.
• Assist with ecommerce projects as needed, including direct-to-consumer emails, subject lines, pre-header text and calls-to-action.
• Support marketing, creative, and digital teams on additional duties, such as brainstorming, headline creation, legal searches.

Requirements

• 5-7 years of experience in social and direct-to-consumer marketing writing; fashion or footwear experience preferred.
• Understanding of SEO.
• Excellent attention to detail; strong command of English language, grammar, and advertising writing styles, as well as a strong understanding of social media trends and colloquialisms.
• Experience in proofreading, copyediting a variety of business and marketing materials.
• Ability to multitask and complete projects in a timely manner.
• Excellent organizational skills.
• Outstanding written, oral communications and presentation skills.

Nice-to-haves

• Portfolio must demonstrate best-of-breed creativity and professionalism.
• Must be a willing communicator and collaborator.
• Must maintain a professional and hardworking atmosphere within the Marketing team.
• Must be flexible and able to accept and provide vital critique and feedback.

Benefits

• Medical, dental, and vision coverage
• Life and AD&D insurance
• Short and long-term disability coverage
• Paid time off
• Employee assistance program
• Participation in a 401k program that includes company match
• Additional voluntary benefits