sr. Copywriter

$79,000 - $89,000/Yr

Crocs - Westwood, MA

Full-time - Mid Level

Westwood, MA

Leather and Allied Product Manufacturing

About the position

The Sr. Copywriter at HEYDUDE will play a crucial role in enhancing the brand's presence across social media and other marketing channels. This position involves collaborating with various teams to create compelling content, maintain brand voice consistency, and support marketing initiatives. The role requires a creative individual who can manage multiple projects while ensuring high-quality output and effective communication within the team.

Responsibilities

• Collaborate with the social media team to write and implement day-to-day copy for post captions and assets from the monthly calendar.
• Maintain consistency of the HEYDUDE brand voice through social media.
• Collaborate with social media, marketing, and creative teams on crafting activation concepts, supporting marketing efforts, and key yearly spikes.
• Provide proofreading and copy-editing support.
• Write and proofread descriptions for new HEYDUDE products on a seasonal cadence.
• Write various marketing materials and day-to-day executions for the HEYDUDE brand.
• Assist with e-commerce projects as needed, including direct-to-consumer emails, subject lines, pre-header text, and calls-to-action.
• Support marketing, creative, and digital teams on additional duties, such as brainstorming, headline creation, and legal searches.

Requirements

• Understanding of SEO.
• Experience in proofreading and copyediting a variety of business and marketing materials.
• Ability to multitask and complete projects in a timely manner.
• Excellent organizational skills.
• Outstanding written and oral communication and presentation skills.
• Portfolio must demonstrate best-of-breed creativity and professionalism.

Nice-to-haves

• Standout colleague with shown ability to work efficiently with multiple cross-functional groups.
• Must be a willing communicator and collaborator.
• Must maintain a professional and hardworking atmosphere within the Marketing team.
• Must be flexible and able to accept and provide vital critique and feedback.

Benefits

• Eligible to participate in a company incentive program.