MGM Resorts International
posted 2 months ago
The Sr. Creative Director leads the campaign and advertising creative development, art direction, and copywriting from ideation through execution across all channels including video, digital, out-of-home (OOH), social media, and email. This role is designed for a strategically-minded and seasoned hands-on leader who inspires excellence and elevates creative standards while managing a team of Art Directors, Copywriters, and Email Designers. The Sr. Creative Director works closely with creative department leaders, strategy partners, and stakeholders throughout the company, playing a pivotal role in providing visionary creative leadership, best practices guidance, and innovative fulfillment of marketing objectives through comprehensive 360-degree marketing strategies. The position requires solving complex marketing and campaign assignments with high-impact solutions that are culturally relevant and meet best-in-class standards while being scalable in terms of team and production resources. The Sr. Creative Director must demonstrate a deep, expert-level knowledge of craft across all creative mediums commonly part of 360-degree campaigns, including video, digital design, email design, and more, as well as all associated platforms such as social media, broadcast, and digital media. In addition to leading and mentoring team members at all levels with industry best practices and methodologies, the Sr. Creative Director is expected to assess project briefs, objectives, and strategic needs before assigning tasks, offering counsel, and operational proposals. They will lead discussions and guide stakeholders through creative production proposals and processes with confidence and positivity. Ensuring proper resourcing of their team is crucial, as they will work closely with other Creative Directors, Project Management leads, and Producers to ensure the correct team members are assigned jobs with adequate support and planning. The role also champions the use of strategic insights and research to inform the creative process and improve campaign effectiveness, embracing and proposing new and emerging innovation points for all creative endeavors. Collaboration is key, as the Sr. Creative Director will often work under time pressure to deliver success for any objective or initiative assigned to themselves, their team, or the department as a whole. They will frequently present and pitch creative concepts to stakeholders across the company, building strong relationships and providing compelling rationale for creative decisions.