Sr Customer Lifecycle Marketing Specialist - Expansion

$106,000 - $125,000/Yr

Gong.Io - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

1,001-5,000 employees

Publishing Industries

About the position

The Senior Customer Lifecycle Marketing Specialist at Gong is responsible for driving growth through targeted upsell and cross-sell initiatives aimed at expanding relationships with existing customers. This role focuses on identifying account whitespace and generating demand for new products within the Gong platform, leveraging multi-channel marketing strategies to enhance customer engagement and revenue growth.

Responsibilities

• Develop and execute multi-channel expansion programs to capture customer whitespace and penetrate new business units within existing accounts.
• Facilitate marketing campaigns to generate customer demand for Gong's sales engagement and forecasting applications.
• Ensure Sales and Customer Success teams have the necessary materials to effectively follow up on marketing qualified leads.
• Monitor and analyze the performance of upsell and cross-sell campaigns, making data-driven adjustments to improve results.
• Partner with User Journey, Demand Generation, and Product Marketing teams to optimize in-app channel performance.
• Aid in the launch of new products by driving awareness and adoption of new features and use cases.

Requirements

• 5+ years of experience in B2B marketing, focusing on customer marketing or demand generation in a SaaS environment.
• Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools.
• Strong analytical skills to analyze customer data and campaign performance metrics for marketing strategy improvements.
• Excellent communication skills to craft compelling messages that drive customer action.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Medical, dental, and vision plans for employees and their families.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental health benefits with covered therapy and coaching.
• 401(k) program for future investment.
• Education & learning stipend for personal growth and development.
• Flexible vacation time for a healthy work-life blend.
• Paid parental leave for family support.
• Company-wide recharge days each quarter.
• Work from home stipend to support remote work.