Sr. Dealer Enablement Manager

Sunrun - Columbus, OH

Full-time - Mid Level

Columbus, OH

Specialty Trade Contractors

About the position

As a Sr. Affiliate Dealer Enablement Manager at Sunrun, you will play a pivotal role in strategizing, developing, and executing initiatives that empower our Strategic Partnerships and their dealers to effectively sell Sunrun's products. This position is crucial for enhancing the overall performance of our dealer network and ensuring that they are equipped with the necessary tools and knowledge to succeed in a competitive market. You will report directly to the Director of Strategic Partnerships, and your responsibilities will encompass a wide range of activities aimed at optimizing dealer relationships and driving revenue growth. Your primary focus will be on top-of-funnel optimization, where you will generate and enhance lead generation and conversion rates. This involves driving conversions from opportunity generation to customer signature and final order completion through strategic initiatives. You will maintain a strong presence in the field, committing to approximately 50% travel to engage directly with dealer leaders, managers, and representatives. Building and nurturing these relationships will be essential for providing day-to-day support and driving successful top-of-funnel activities. In addition to relationship management, you will be responsible for executing Dealer Playbooks, ensuring alignment with established strategies and goals. This includes enrolling dealers in monthly promotions and initiating sales training sessions to enhance their product knowledge and sales techniques. You will also serve as the first point of contact for ongoing onboarding needs, training, and escalations for new representatives and dealers, facilitating successful partnership launches during onboarding and overseeing the activation process for representatives. Your role will also involve keeping the Affiliate rep network informed of market trends, product strategies, and opportunities for enhanced sales performance. Conducting market and competitive analysis, gathering field intelligence, and providing inputs for weekly sales forecasting will be key components of your responsibilities. Additionally, you will provide project-level support and assist in resolving issues related to Rules of Engagement (ROE) and Code of Conduct violations, ensuring that any challenges faced by dealers or representatives are addressed promptly and effectively.

Responsibilities

• Generate and optimize top-of-funnel activities to enhance lead generation and conversion rates.
• Drive conversions from opportunity generation to customer signature and final order completion (O2C) through strategic initiatives.
• Maintain a strong presence in the field, committing to approximately 50% travel to engage directly with dealer leaders, managers, and reps.
• Own and nurture relationships with the network to provide day-to-day support, driving successful top-of-funnel activities and conversions.
• Implement and execute Dealer Playbooks, ensuring alignment with established strategies and goals.
• Enroll dealers in monthly promotions and initiate sales training sessions to enhance product knowledge and sales techniques.
• Serve as the first point of contact for ongoing onboarding needs, training, and escalations for new reps and dealers.
• Facilitate successful partnership launches during onboarding and oversee the activation process for representatives.
• Keep the Affiliate rep network informed of market trends, product strategies, and opportunities for enhanced sales performance.
• Conduct market and competitive analysis, gather field intelligence, and provide inputs for weekly sales forecasting.
• Provide project-level support and assist in resolving issues related to ROE (Rules of Engagement) and Code of Conduct violations.

Requirements

• Bachelor's degree or equivalent work experience.
• Minimum of 5 years experience in dealer or affiliate partnership enablement, with a track record of driving successful sales initiatives.
• Willingness to commit to approximately 50% travel for field engagement.
• Strong interpersonal skills and the ability to manage relationships with various stakeholders.
• Exceptional organizational and multitasking abilities, capable of handling multiple projects simultaneously.
• Proficient communication skills, both verbal and written, to effectively convey information to diverse audiences.
• Familiarity with sales forecasting, market analysis, and resolving partnership-related issues is advantageous.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays
• Paid time off (PTO)