Sr. Designer, UI/UX

Tractor Supply - Brentwood, TN

Full-time - Senior

Brentwood, TN

Merchant Wholesalers, Durable Goods

About the position

The Senior Designer, UI/UX role is pivotal in creating, designing, and implementing engaging interactive experiences for Tractor Supply Company's digital customers. This position is focused on enhancing the customer journey by leveraging experiential knowledge to understand how consumers shop for TSC products and solutions. The designer will be responsible for the creation and delivery of design concepts, detailed wireframes, prototypes, an atomic design library, and interaction design specifications. In this role, the Senior User Experience Designer will co-create and evolve customer experiences across Tractor Supply's digital properties, including websites and mobile applications. The ideal candidate will have a proven track record in developing customer-facing digital experiences and will thrive in a collaborative, cross-functional team environment. The designer will analyze metrics to drive continuous improvement and ensure a best-in-class customer experience. The responsibilities include working closely with cross-functional teams to design intuitive user experiences, ensuring consistent execution of design vision across all digital platforms, and creating solutions to complex interface and interaction design challenges. The designer will also adhere to SEO best practices, bring user experience concepts to life through various deliverables, oversee user research and usability testing, and communicate design intent effectively to both internal and external teams. This role requires a commitment to iterating designs to exceed expectations and create unique digital experiences, utilizing analytics for ongoing usability improvements, and facilitating design reviews to present concepts and finished products.

Responsibilities

• Review and analyze metrics to contribute to continuous improvement and drive a best-in-class customer experience.
• Collaborate with cross-functional teams to design intuitive user experiences.
• Ensure consistent execution of design vision across all digital properties including web, mobile web, and mobile applications.
• Create solutions to complex interface and interaction design challenges with an emphasis on usability and customer satisfaction.
• Adhere to current SEO industry best practices and design techniques.
• Create deliverables including user flows, wireframes, mocks, and prototypes to bring user experience design concepts to life.
• Design and specify user interfaces and information architecture using participatory and iterative design techniques.
• Oversee user research, competitive research, and usability testing throughout the design process, including A/B testing of proposed functionality.
• Iterate consistently to arrive at solutions that exceed expectations and create points of digital differentiation.
• Communicate design intent to internal and external teams, advocating for users' needs.
• Utilize analytics for continued usability and layout improvements.
• Facilitate and present at design reviews, showcasing storyboards, prototypes, and finished products.

Requirements

• Minimum of 8 years of experience in user experience design.
• Bachelor's Degree in a relevant field.

Nice-to-haves

• Experience in development using HTML, CSS, Java, or Dreamweaver.
• Familiarity with Website Content Management Systems (preferably Adobe, IBM WebSphere, Website Analytics, and/or Open CMS).
• Experience working in Agile environments, including participation in agile ceremonies.
• Deep understanding of usability and accessibility standards, user interface design, and web/application design practices.
• Ability to document and express user experience standards clearly for leadership and developers.
• Highly organized with the ability to manage multiple concurrent tasks and prioritize projects.
• Familiarity with website segmentation, A/B testing, and optimization techniques.
• Experience with analytics tools such as Adobe Test & Target and Usertesting.com.
• Proficiency in MS Office.
• Good oral and written communication skills.
• Data-driven with attention to detail.
• Creative, curious, and proactive strategic thinker.
• Sound judgment and problem-solving skills.