Sr. Digital Channel, Marketing Manager, AWS Marketplace Marketing

$106,400 - $185,000/Yr

Amazon - Santa Monica, CA

Full-time - Mid Level

Santa Monica, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Digital Channel, Marketing Manager for AWS Marketplace Marketing will lead the strategic and executional efforts to enhance customer experiences across various digital channels. This role focuses on optimizing content, improving engagement and conversion rates, and increasing discoverability through SEO and strategic content distribution. The ideal candidate will have extensive experience in omni-channel marketing, managing multiple programs, and leveraging data to drive marketing strategies that align with customer and business objectives.

Responsibilities

• Develop and implement a cohesive content and optimization strategy across all digital channels (email, blog, web, paid/organic social media, and landing pages) aimed at meeting brand awareness, discoverability, consideration, engagement, subscription, and retention goals.
• Analyze performance of digital channels and identify areas of opportunity to develop and optimize content to improve customer experience and business outcomes.
• Lead aspects of digital production, from planning to publishing/optimization across multiple platforms.
• Serve as a digital marketing expert, with a deep understanding of various platform functionalities (Adobe Experience Manager, Marketo, social media management tools, etc.).
• Implement and continuously improve best practices for SEO to enhance online visibility and drive organic traffic.
• Collaborate with internal stakeholders and manage external agencies to create required assets/content for all digital channels.
• Work closely with Product and Engineering teams to share digital channel learnings and recommend future feature developments.
• Track and synthesize engagement data across all digital channels, creating comprehensive monthly and quarterly reports for team stakeholders. Develop insights and action plans accordingly.
• Balance project priorities and goals across stakeholders, ensuring a cohesive approach to digital channel strategy and execution.
• Stay current with digital marketing trends and emerging technologies, recommending and implementing innovative strategies to improve channel performance.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience with multiple digital marketing platforms, including CMS (e.g., Adobe Experience Manager), email marketing tools (e.g., Marketo), and social media management platforms.

Nice-to-haves

• MBA
• Experience developing and executing campaigns across a multitude of timezones and languages
• Certifications in relevant digital marketing disciplines (e.g., Google Analytics, HubSpot Inbound Marketing, Hootsuite Social Media Marketing).

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible working culture to support work-life balance
• Mentorship and career growth opportunities
• Diversity and inclusion initiatives