Sr. Digital Channel, Marketing Manager, AWS Marketplace Marketing

$106,400 - $185,000/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Digital Channel, Marketing Manager for AWS Marketplace Marketing will lead the strategic and executional efforts to enhance customer experiences across various digital channels. This role focuses on optimizing content, improving engagement and conversion rates, and increasing discoverability through SEO and strategic content distribution. The ideal candidate will have extensive experience in omni-channel marketing, managing multiple programs, and leveraging data to drive marketing strategies that align with customer and business objectives.

Responsibilities

• Develop and implement a cohesive content and optimization strategy across all digital channels.
• Analyze performance of digital channels and identify areas of opportunity to optimize content.
• Lead aspects of digital production from planning to publishing and optimization.
• Serve as a digital marketing expert with a deep understanding of various platform functionalities.
• Implement and continuously improve best practices for SEO to enhance online visibility.
• Collaborate with internal stakeholders and manage external agencies to create required assets/content.
• Work closely with Product and Engineering teams to share digital channel learnings and recommend future feature developments.
• Track and synthesize engagement data across all digital channels, creating comprehensive reports for stakeholders.
• Balance project priorities and goals across stakeholders to ensure a cohesive approach to digital strategy.
• Stay current with digital marketing trends and emerging technologies.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience with multiple digital marketing platforms, including CMS (e.g., Adobe Experience Manager), email marketing tools (e.g., Marketo), and social media management platforms.

Nice-to-haves

• MBA
• Experience developing and executing campaigns across a multitude of timezones and languages
• Certifications in relevant digital marketing disciplines (e.g., Google Analytics, HubSpot Inbound Marketing, Hootsuite Social Media Marketing).

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible working culture to support work-life balance
• Mentorship and career growth opportunities
• Diversity and inclusion initiatives