Sr Digital Marketing Associate

Amazon

Full-time - Mid Level

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The role focuses on executing marketing operations for the Audible program, enhancing content visibility, and ensuring high-quality publication standards. The associate will be responsible for proofreading, editing, and managing catalog and digital marketing activities while adhering to operational metrics and goals.

Responsibilities

• Perform various activities related to the Audible program and execute marketing operations to improve visibility.
• Read content, correct spelling, punctuation, and grammatical errors, and proofread and edit stories.
• Establish publication standards and ensure the accuracy and quality of content.
• Write and modify content, including blurbs, reports, and articles on a daily basis.
• Recommend stories and produce headline ideas to attract the target audience.
• Quickly understand marketing tools and operation workflow tools.
• Continuously adapt and learn new features to improve content editing skills.
• Follow editing SOP to spot and catch errors in the content.
• Be aware of operations metrics like productivity, quality, and delivery/latency SLA.
• Manage day-to-day work related to catalog management and digital marketing.
• Understand digital marketing strategies and metrics for measuring success.
• Manage special projects from planning through execution.
• Define new business practices and standard operating procedures in an ambiguous environment.
• Create and drive business requirements for process improvement and technical solutions.
• Act as a subject matter expert to inform recommended strategies that meet operating goals.
• Contact stakeholders globally to provide status reports and communicate relevant information.
• Create and schedule standalone campaigns to drive traffic and engagement.
• Optimize content campaigns through testing and data analysis, documenting results and sharing best practices.
• Analyze data to identify customer segmentation strategies.
• Craft, execute, and build playbooks and SOPs.

Requirements

• Bachelor's degree.
• 3+ years of experience in catalog management or digital marketing.
• Strong analytical skills with the ability to identify root causes and scalable solutions.
• Goal-driven and target-oriented with a big-picture perspective.
• Strong verbal and written communication skills in English.
• Ability to meet deadlines in a fast-paced work environment driven by complex software systems and processes.
• Strong attention to detail in editing content and identifying root causes of issues.
• Good problem-solving, data analysis, and troubleshooting skills related to content editing.
• Basic knowledge of Excel.

Nice-to-haves

• Good interpersonal skills to manage relationships with software and inter-operations teams.
• Working knowledge of XML standards.
• Basic knowledge of SQL queries.
• Understanding of other Indian languages, media, and movies/series.
• Knowledge of macros to generate reports.
• Experience in the publishing industry.