Seatrax - Houston, TX
posted 2 days ago
Full-time - Mid Level
Houston, TX
Machinery Manufacturing
About the position
Seatrax Inc. supplies the offshore oil and gas and commercial industries with the most reliable, safe, and easily maintained cranes. Founded in Houston, Texas, USA, Seatrax has expanded its reach to include locations in Louisiana and the United Kingdom. Seatrax specializes in highly customized complex projects with customers in every corner of the world. We are looking for a Sr. Digital Marketing Specialist capable of thriving in our fast-paced Houston facility.
Responsibilities
- Develop and implement digital marketing strategies that align with company goals and objectives
- Manage and optimize website content to improve search engine rankings and user experience (SEO)
- Plan and execute digital advertising campaigns across various platforms
- Manage company website and social media accounts
- Create engaging content to increase brand awareness
- Analyze and report on digital marketing performance, using data to inform future strategies
- Regularly assess existing content, identifying gaps and opportunities
- Coordinate and execute trade show marketing initiatives, including booth design and promotional materials
- Create and manage promotional materials, including brochures, flyers, and giveaways
- Analyze and report on the success of trade show marketing campaigns
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 3-5 years of experience in digital marketing, with a focus on trade shows and websites
- Strong understanding of SEO, SEM, and PPC advertising
- Proficiency in social media management and content creation
- Excellent analytical and problem-solving skills
- Effective and consistent communication skills and comfortability interacting with diverse teams.
