Sr. Digital Marketing Specialist

$93,300 - $139,900/Yr

Gallo Glass Company - Saint Helena, CA

Full-time - Mid Level

Saint Helena, CA

Nonmetallic Mineral Product Manufacturing

About the position

The Sr. Digital Marketing Specialist at Gallo plays a crucial role in developing and executing digital strategies for the Luxury portfolio, focusing on enhancing consumer experiences and achieving business objectives. This position involves optimizing e-commerce efforts, improving user experience through A/B testing, and collaborating with various teams to create integrated marketing campaigns. The specialist will leverage digital technologies to drive innovation and growth while ensuring compliance with relevant regulations.

Responsibilities

• Collaborates with the brand and DTC team to develop and execute digital strategies, plans, and initiatives that align with brand and portfolio business objectives.
• Supports and executes eCommerce merchandising goals and strategies to achieve e-commerce and KPI goals.
• Drives and executes web optimization A/B tests designed to improve customer experience and meet e-commerce KPI's.
• Identifies opportunities and makes recommendations to improve website and platform experiences with e-commerce ops and business teams.
• Maintains customer journey map for the brand in partnership with DTC and brand teams.
• Partners with cross-functional teams to develop content strategy, trigger/consumer journey roadmap, and annual content calendars for each brand.
• Implements and executes timely digital activities across web and CRM, including email campaigns, website landing pages, and website updates.
• Monitors and analyzes performance of digital marketing initiatives and campaigns, providing regular performance results to stakeholders.
• Maintains and updates marketing content on 3rd party marketing sites including Yelp, Google, Trip Advisor, and Tock.
• Identifies opportunities to optimize email campaigns and tactics alongside eCommerce ops and business teams.
• Develops, manages, and enhances consumer email by managing creative, subject lines, and testing.
• Responds to ad hoc tasks revolving around various initiatives such as reporting and promotional marketing.
• Initiates continuous learning to maintain knowledge of best practices and digital industry trends.
• Conducts competitive analysis and provides recommendations based on learnings.
• Monitors health of database and makes improvements.
• Participates in creating data and measurement tools, managing recurring tests and tracking new tactics to improve KPI's.
• Determines ways to leverage first-party and other data sources to create personalized experiences for consumers across channels.
• Leads recommendations for new landing page development and partners with e-comm business teams to optimize high traffic pages.
• Maintains compliance with all applicable laws and regulations regarding e-commerce and data standards.

Requirements

• Bachelor's degree plus 3 years of digital, online/web marketing or e-commerce experience; OR Bachelor's degree plus 2 years of Gallo Marketing or IT experience; OR High School diploma plus 7 years of digital, online/web marketing or e-commerce experience.
• Experience in various types of campaigns such as promotional marketing and/or automated email marketing programs.
• Experience with creative strategy and messaging communications planning.
• Experience creating, deploying and maintaining campaigns in CRM management platforms/marketing automation tools.
• Previous experience in e-commerce, digital and/or B2C marketing at a brand or agency.

Nice-to-haves

• Bachelor's degree plus 5 years of email or digital/e-commerce marketing experience; OR High school diploma plus 8 years of email or digital/e-commerce marketing experience.
• Basic understanding of responsive email coding using HTML and CSS.
• Experience with deployment and execution of SMS and push notification campaigns.
• Familiarity with GDPR, CCPA, and CAN-SPAM regulations.
• Knowledge of Google Analytics and developing and executing A/B tests.
• Knowledge of SQL and/or AMPscript.

Benefits

• Competitive benefits package