Sr Digital Marketing Specialist

FedEx - Plano, TX

Full-time - Mid Level

Plano, TX

Couriers and Messengers

About the position

The Sr Digital Marketing Specialist is responsible for planning and executing digital product strategies, technology development, and customer engagement initiatives to enhance the company's product and service offerings. This role involves conducting market analysis, collaborating with cross-functional teams, and maintaining expertise in digital marketing and product management to optimize customer experiences.

Responsibilities

• Conduct market and competitive analysis, product analysis, and customer research to enhance the customer experience.
• Partner with cross-functional teams to define, implement, and launch customer-centric products or programs.
• Provide subject matter expertise to support strategic priorities.
• Maintain expertise on products and technologies through training and research to drive best practices and continuous improvement.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree or equivalent experience in marketing, finance, computer science, engineering, or a related business discipline.
• Three years of experience in a digital marketing or digital product management environment, or demonstrated knowledge through coursework or work experience in digital product management and technology support.
• Strong understanding of business and customer needs, user experience management, product analysis, and technology capabilities.
• Technical acumen and strong collaboration, communication, and analytical skills.

Nice-to-haves

• Customer-obsessed digital product manager with technical acumen and a data-driven mindset.
• Ability to work cross-functionally with a focus on speed to market.

Benefits

• Hybrid work environment in Collierville, TN or Plano, TX.
• Reasonable accommodations for qualified individuals with disabilities.