Sr Digital Marketing Specialist

FedEx - Plano, TX

Full-time

Plano, TX

Couriers and Messengers

About the position

The Digital Product Manager is responsible for planning and executing the digital product strategy, technology development, and customer engagement strategies to enhance the company's product and service offerings. This role involves conducting market analysis, collaborating with cross-functional teams, and maintaining expertise in products and technologies to drive continuous improvement and best practices.

Responsibilities

• Conduct market and competitive analysis, product analysis, and customer research to optimize the customer experience.
• Partner with cross-functional teams to define, implement, and launch customer-centric products or programs.
• Provide subject matter expertise to support strategic priorities.
• Maintain expertise on products and technologies through training and research.
• Drive and implement best practices and foster continuous improvement.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree or equivalent experience in marketing, finance, computer science, engineering, or a related business discipline.
• Three (3) years of experience in a digital marketing or digital product management environment, or demonstrated knowledge gained through coursework or work experience in digital product management and technology support.
• Strong ability to understand business and customer needs, customer experience management, product analysis, and technology capabilities.
• Technical acumen and strong collaboration, communication, and analytical skills.

Nice-to-haves

• Customer-obsessed digital product manager with technical acumen.
• Ability to translate customer needs using a data-driven mindset.
• Ability to work cross-functionally with a focus on speed to market.

Benefits

• Reasonable accommodations for qualified individuals with disabilities during the application process.