Sr Digital Marketing Specialist

Gartner - Irving, TX

Full-time - Mid Level

Hybrid - Irving, TX

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Sr Digital Marketing Specialist at Gartner is responsible for executing and driving enterprise-level marketing programs, processes, and systems. This role focuses on supporting the Marketing team in implementing demand generation strategies through various digital tactics, including paid search, paid social, re-targeting, and display advertising. The position emphasizes collaboration across multiple business units to optimize campaign performance and drive engagement, lead generation, and event registrations.

Responsibilities

• Execute multi-touch, multi-channel digital demand generation activities.
• Build standardized campaign implementation plays for clarity and efficiency.
• Collaborate with stakeholders to define KPIs and campaign strategies.
• Leverage data to identify marketing segments and engagement tactics.
• Measure and report on campaign performance, delivering briefs to leadership.
• Partner with core centers of excellence for campaign execution and messaging.
• Expand distribution beyond owned channels through testing and experimentation.

Requirements

• 3 to 4 years of experience in B2B digital demand generation.
• Experience in keyword research, ad group building, and campaign optimization.
• Hands-on experience managing and optimizing paid search, display, and social campaigns.
• Ability to manage cross-team collaboration in a matrix organization.
• Strong organizational skills to manage multiple projects with competing deadlines.
• Exceptional analytical skills with a solid understanding of Google Analytics.
• Proficiency with CRM and Marketing Automation tools, preferably Eloqua.
• Bachelor's Degree in Business Administration, Marketing, or related field.

Nice-to-haves

• Creative problem solver with excellent verbal and written communication skills.
• Ability to influence peers and management using data.
• Proven creative thinking for integrated marketing campaigns.

Benefits

• Generous PTO
• 401k match up to $7,200 per year
• Opportunity to purchase company stock at a discount
• Annual bonus plan based on performance
• Flexible hybrid work environment