Sr. Digital Marketing Specialist

Internet Matrix Incorporated - Newark, NJ

Full-time - Mid Level

Newark, NJ

Professional, Scientific, and Technical Services

About the position

Martindale-Avvo is seeking a full-time Sr. Digital Marketing Specialist to join our Newark, New Jersey team. The primary goal of this role is to maximize the volume of inbound organic traffic for our portfolio of law firm clients. The Sr. Digital Marketing Specialist will be responsible for reviewing website analytics data and adjusting campaigns for SEO (Search Engine Optimization) and PPC (Pay-Per-Click). This position involves setting strategy and completing foundational tasks related to SEO, PPC, and Social Media. In this client-facing role, the Sr. Digital Marketing Specialist will make strategic decisions for all search-related tasks, including SEO, PPC, and Social Media. The role includes client calls and supporting sales as the subject matter expert in these areas. The specialist is expected to seek out opportunities to highlight clients' results, review reports, and partner with sales to address clients' concerns regarding their campaigns. The Sr. Digital Marketing Specialist will also be responsible for reporting and analysis, providing action plans that demonstrate the value of SEO to clients, and supporting sales in retaining customers. To succeed in this role, the candidate must be a self-starter who can problem-solve effectively, pivot quickly, and work both independently and as part of a team. Strong communication skills are essential, as the specialist will leverage their internet marketing background to complete tasks aligned with standard operating procedures and training within specified timelines. Candidates who can showcase previous examples of innovative problem-solving and adaptability will be ideal fits for this position.

Responsibilities

• Create, design and execute successful SEO, PPC & LSA campaigns in competitive markets using industry and departmental best practices
• Complete SEO and PPC project tasks based on task due dates
• Troubleshoot technical questions and provide simplified answers and action plans to clients via phone and email
• Identify trends, successes and SEO, PPC and Social Media and conversion opportunities for improved outcomes
• Perform topical and competitive research to create content optimization strategy
• Draft client content recommendations, and complete local business listing optimization as needed
• Monitor the campaign throughout its life cycle; complete audits on and off-site fixes in order to keep the campaign performing at or above goals
• Serve as the SEO, PPC and Social Media client interface and communicate results and complex concepts in simple language to our clients
• Partner with technical leads to draft requirements for developers to make ongoing website platform enhancements, bug reporting and complete UAT
• Pioneer, test and train on processes for new fulfillment initiatives stemming from product changes
• Lead and moderate discussions regarding hot industry topics to evolve our department and stay ahead of the constantly evolving search landscape
• Quality assurance of specialists' campaigns to ensure consistent, accurate and timely fulfillment
• Identify training opportunities and conduct new hire and ongoing training to invest in the team as well as the department's growth

Requirements

• 4-Year College Degree (Business, Journalism or Marketing preferred)
• 4+ years' experience with industry-standard tools, such as Google Search Console, Google Analytics and Google Business Profile
• Advanced knowledge and understanding of website best practices and factors that influence rankings and indexation within search engines
• Excellent problem-solving and analytical skills with the ability to dig extensively into metrics and analytics
• Understanding of major search algorithms
• Minimum of 1 year experience with Google Ads
• Experience identifying trends, successes and opportunities for improved organic traffic
• Ability to identify and recommend solutions to technical hurdles, such as Google Search Console diagnostic issues, server and crawl errors, troubleshooting loss of rankings, traffic and conversions, Google Business Profile suspensions and issues, schema errors, redirects and broken links, website performance and page speed
• Proficient with tools such as Site Crawlers (Screaming Frog or Xenu LinkSleuth), Page Speed Testing Tools (Lighthouse and Chrome Dev Tools), Keyword Research Tools (SEMRush), Business Listing Management reporting (Moz or BrightLocal), Project Management Tools (JIRA), Keyword Rank Tracking Tools, and Advanced Microsoft Excel
• Polished communication skills with both strong written and verbal communication skills
• Strong project management skills and comfortable working in a fast-paced environment with flexibility and ability to shift priorities easily
• Strong attention to detail
• Familiarity with local SEO, including experience with ranking for both organic and hybrid results and working with Google Business Profile to achieve results
• Strong analytic skills to assess shifts in performance and adjust campaigns quickly to stay on top of the search engines
• Experience dealing with demanding clients
• Google Analytics certification is a plus
• Experience with Facebook Ads and Bing Ads management is a plus

Nice-to-haves

• Google Analytics certification
• Experience with Facebook Ads management
• Experience with Bing Ads management